SEARCH ENGINE OPTIMIZATION - SEO

To stay ahead of the competition, websites need SEO strategies and implementation to generate the results for your business to rank for your preferred keyword phrases that drive targeted traffic through ongoing link building and other search engine optimization strategies.


To address different types of business needs and services, Web Polaris offers several types of search engine optimization services. In a great many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services such as SEO Training with SEO Consulting or perhaps SEO Training with a Design Evaluation. As a result, whether you are a small, medium or large multi-national company, we have a search engine marketing and placement service that can help.

Website Analysis

Many websites have on-page optimization issues that need attention in order to rank better within search engine results. Each assignment we work with goes through the scrutiny of a website audit to determine how to improve website architecture, crawlability, and other issues that could be affecting your rankings, or possibly preventing your website from being properly indexed by search engines.


We determine the objectives to align our proposal with the website’s business model and marketing objectives. After assessing the situation, we review our findings with the client outlined in a set of recommendations. Working with the client, we also identify the options that are easiest and most cost-effective to implement for short and long-term goals.



Web Polaris offers a variety of web analysis and SEO services which include:


  • SEO Audit
  • Code Optimization
  • Content Optimization
  • Keywords Research and Implementation
  • CSS Layout Optimization for Crawlers
  • XML Sitemap
  • Back-Link Building
  • Analytics Integration
  • Keyword Density


Web Polaris professionals are Charlotte's top web design experts.
Contact us to find out how we can help you with your next website.

Link Building

When it comes to ranking, links are like the currency of the web, and probably the single most important factor that would determine the success of how you rank with the search engines.


Effective link building is about quality links of relevance and value. While proper link building has a positive effect on your SEO efforts, it's also about putting your brand in front of your target audience.


By using targeted link building strategies, your business stands to benefit from influencers like bloggers and media that have a targeted following on specific topics.


Link building may sound simple, but it's actually a fairly difficult and time-consuming task. Knowing the difference in types of link quality is what separates the experts for link building services.


Not all links are of the same value. Tactics like directory submissions and link exchanges offer little to no value, and can even have a reverse effect on your rankings. Authoritative links in the right neighborhood are what creates trust with search engines and optimizes a website’s link profile.