What Should Your Email Autoresponder Say To Your Subscribers?

If you want to build a following or even make sales and get traffic online, you need to build an email list that it’s simply unavoidable. So you create a landing page, also called an opt-in page or a squeeze page where someone can come to your site and fill in their name and email address to get something for free, and now they have opted in to your email list and can receive emails from you unless they have decided they want to unsubscribe.

So, you’ve done half of the work. You’ve created a landing page, you send people to it through backlinks, through articles, forums and other forms of traffic and now you need a way to talk to these people and now you need something to say on a somewhat regular basis.

When you’re thinking about what blog post to send people to or what offers you want them to buy from or what affiliate links to click on, what should your emails really say? I want you to remember that there are three kinds of emails you sent. They are notifications, they are reminders and they are value.

You need to send very short emails. This makes it easier for people to read them but also makes it very easy for you to write them. If you think of sending emails as simple notifications then your job is much easier. Look at the emails that Facebook sends to its subscribers. They might send some news about the site but usually it’s just that someone has posted on your Facebook wall or added you as a friend. Likewise, Amazon.com sends emails and they will send a weekly update of what new products are available that you might like.

Think about what do you want to notify your subscribers about. Maybe you’re recommending a link and you want them to be aware of something that’s happening in your industry. Maybe you’re showing them a URL to your blog post because you’re notifying them that you made a new blog post or that you setup a new webpage and they should check it out right away.

The second type of email you can send is a reminder. This is even easier. You already sent them a link in an earlier email so you’re just making sure that they clicked on that link and saw what you had to say. Sometimes these are things that you notify them about change.

For example, you made a blog post, people looked at it and commented. Now you can send an email telling people that people left comments and that they should now join the discussion which is taking place there. If you sent a link to something to buy, you can deliver different reasons in different emails why they should click and buy right away.

The third type of email to send is an email that demonstrates some kind of value that teaches them something and this is as simple as taking your articles and putting them in your email follow-up sequence. You can put blog post, maybe abbreviated forms of blog post, lists or something that gives people really powerful advice, tips, rants or tutorials in the form of email.

I hope that helps you decide what to put in emails and what kind of emails to send on a regular basis to your email opt-in subscribers. Send notifications so that people know about something new, send reminders sending them back to links that you shared before and value where you might share some kind of content in that message and even have a link below that. So, send those three types of emails and let me know how it works out.

Guidelines for Writing The Best Email Copy and Subject Lines

To write the BEST copy for your follow-up e-mail, you need to use these Guidelines.

Map out your offer on paper. Take notes, have all the details BEFORE you begin.

Get the answers to every one of these questions…

1. What is the TARGET Audience?
2. What is in it for “Them”?
3. What is the Urgency?
4. What are the Compelling Benefits?
5. What Length will the Copy Be?
6. What is the Call to Action?
7. Which Links are to be Included?
8. Who is the email’s Sender?
9. What contact information will be used?
10. What will the extra Benefit (BRIBE) in the P.S. be?
11. Restate your Biggest Benefit and include a Bonus or Two!

The Call to Action:
Click here now to Learn More…
Click here now to sign up/subscribe
Click here now to follow the link
Visit my website @___________ for more information.

Be sure to State: What…you want the reader to do!

On the Website: Complete the Sale, Overcome Objections and Build the
Value of your offer with Details and Benefits.

Always Generate Excitement and Curiosity with your Benefits.

Do your Selling on the Website, not in the email you send.

“Hypnotize the Reader” Grab their Attention with Compelling Benefits.

Use informal speech, vocabulary at the 6th grade level and use their first name.

When you finish writing, set the copy aside, and come back to it in an hour or so!

Then, you scan it to see how EASY it is to read Quickly. (10 seconds) It must Grab your attention in 10 seconds and cause you to want to read MORE!

If it doesn’t GRAB your attention and cause you to want to Learn More…Rewrite the copy with the Main Benefits, and be sure to Convince your reader to TAKE ACTION!

Now, the most IMPORTANT part of your Email!

The Subject Line. You should not use more than about 50 characters in a Subject Line. If you can use 35 to 40 characters, you will have a better chance of the email being opened.

There is even more likely hood of opens when you use their First Name in the Subject Line and keep the email short and to the point.

Remember you will be doing your SELLING on your Website!

Always relate the Subject Line to the Content of the Email message.

If you can’t grab them with your Subject Line…they won’t open your Email. No Opens = No Sales! Simple as that. Make the Subject Line Affect them Personally, because you MUST make the reader WANT to read your message.

Don’t let the BEST Part of a Subject Line be “cut off”, four or five words, including their first name is a good limit to your Subject Line.

Don’t use all CAPS in a Subject Line, it may be thought of as SPAM or shouting. Also, no! or $ signs in your Subject Lines.

The reader may ask themselves….What’s In It For Me or So What? or Why should I open this Email? So,be sure to have the answers in the Email.

Good Email Copy will…
1. Make an Announcement/News,
2. Leave some Curiosity,
3. Have a sense of Urgency,
4. Show the Biggest Benefits (Save Money or Time).

The Key to your Email is…How will they benefit from reading, What will they learn, will it save them time or money, and How will it Improve their LIVES.

So, to wrap up this message:

Always relate your Subject Lines to your actual message’s Content.

Write compelling Subject Lines so people will WANT to Open and Read your Email.

Personalize with their first name, and don’t use all CAPS,!! or $$

Do Share News, Add Curiosity and a sense of Urgency and always show your Biggest Benefits!

Good Methods of Writing Successful Marketing Emails

In our modern world, emails are replacing traditional mails in an incredible speed. People will no longer have to go to the post office to send mails and wait several days for their mails to be delivered. It only takes seconds or less for an email to arrive in the recipient’s inbox.

With only a few mouse clicks, businesses can send marketing emails to millions of customers, and email is completely free. Email marketing is a cheap and effective online marketing channel. However, it would annoy email users if used improperly. You might be put in the spam list, which might lead to the failure of your promotion campaigns in the future. The following methods will help you develop an effective email marketing campaign in the long term:

If you have a website with a fair number of daily visitors, then let them subscribe their email address to receive newsletters (about new products, special offers, sale-offs and so on) from your company. In this case, your customers actively ask for the information they need. Let your customers select the kinds of information they want to receive. This makes them feel comfortable when they subscribe. More customers subscribing for newsletters means they are more concerned with the information you provide.

Firstly, give your email a title which is similar to a news headline, along with your offers. Your must choose the email’s title very carefully. It should be suitable for your audience, clear in meaning in order to avoid misunderstanding, easy to understand and specific enough not to cause confusion. It is best to mention the benefits in the email’s subject so that the receivers can be impressed immediately when they saw the email in their inboxes. For example, a good title might be “Washing machine sale-off up to 40% this summer”

Secondly, the content of an email should not be long. Try to focus on the offer(s) that you mentioned in the email’s subject. You should keep the message short and go straight to the point. This is very important as it affects whether the receivers continue to read or not. Never offer many products at once or your customers will feel overwhelmed and uncomfortable. You should include important details such as price, payment methods or shipping because this saves your customers a lot of time looking up those information on your website. You can also quote press releases about the quality of your products or services in the email. Other information or materials like user manual or product specifications should be linked using hyperlinks from the email.

Next, design the email as simple as possible. You can insert images to demonstrate your product, use colors to highlight the most important parts. The space between sections or paragraphs should be doubled. Avoid writing unnecessary things or leaving your content unorganized. All-capitalized sentences and the use of too many exclamatory sentences are strongly discouraged.

Last but not least, in the email’s footer, you should repeat the benefits that your customers can get if they place orders during the time of your marketing campaign. Do not forget to give your best wishes to the receivers and express special thanks for reading the email. Do take note that you should give your subscribers the option to opt out of the mailing list. This will only strengthen your customers’ impression about your company.

In short, to create an effective marketing email is not too difficult if you follow the suggestions above. Customers are always interested in benefits and offers and they are willing to receive your emails as long as you give them what they want. That will surely increase your revenue significantly.

Email Marketing Changed the World

Email marketing is a process of direct marketing that relies on electronic mail in order to communicate fund raising or commercial messages to the clients which means that each and every single email that reaches a client is part of the process. It is considered to be a great way to form different types of relationships with people on your list and don’t lose contact, while getting more business without having to do any other activities. This notion is used to refer to enhancing merchant – customer relationships while sending emails and encourage client loyalty.

Emails can also be sent to acquire new clients or to convince actual ones to purchase various products immediately. Email marketing consists as well in posting advertisements to emails sent by different firms to their clients and sending emails through the internet which is the only possible mean for that to happen.

The advantages of using this form of advertising are numerous. First of all it is said to be one of the most effective tactics of marketing via the internet. More than generous numbers of subscribers have agreed to receive scheduled email notifications on different subjects they are interested, not to mention the fact that half of all internet users send or check emails on daily basis. It is also relatively low budget as the effectiveness of email marketing is 20 times bigger than that of the direct mail as usually people are more inclined to open and read an email than to open direct mail packages. Studies concluded by the Direct Marketing Association concluded that traditional methods of advertising are no match to the response rate of emails which is 50 times greater.

The disadvantages reported by different email services companies refer to email deliverability which is still a problem for marketers who are legitimate as the averaged delivery rate is of 56% while 20% of the emails were rejected. All companies must verify that their programs respect spam laws. Aside from respecting all legal requirements, the so called “email service providers” started helping clients to manage and establish personal email marketing campaigns, providing assistance and statistics regarding the number of emails that were received and opened and if any links were clicked.

This process should be used as a method of balancing marketing campaigns. The secrets are truly easy to access and guarantee the lucrative nature of such a simple way of advertising. The world has changed fundamentally and the way it works too and all we have to do is to adapt and embrace all the technological advantages that are out there.

How To Use Email Marketing Services To Your Advantage

For most companies, it is not feasible to personally contact each client and prospect on a regular basis, so email marketing services provide a great alternative. Email is a convenient way to communicate with these populations other than face-to-face and has been proven very effective. Some companies mistakenly shun email because they feel it is impersonal. If they knew how to customize their email communications, they would surely think otherwise.

Email newsletters are the perfect communication tools to summarize the content of a corporate blog or provide brief announcements regarding upcoming projects. Some companies have taken the personal aspect of these newsletters to an entirely new level. By including employee biographies in each issue, they allow customers to put a face to the names or departments with whom they interact. Learning about the staff and their experiences with the company allows customers to feel closer to the organization.

Email marketing software enables any business, large or small, to create and distribute its own newsletters. Some software includes several generic design templates to choose from, while others enable a company to totally customize the look of its newsletter. For any company that does not have an in-house design team, this is a great alternative. Designing the template is made easy and fun, even for someone with no previous experience.

General advertising rules hold true when developing email newsletters. The layout should be bold, eye-catching, but uncluttered. It is better to provide a synopsis of information in the newsletter and have readers click a link to learn more on the company Web site. Article titles and other headers should contain strong action words to captivate the attention of readers and make them want to read on to learn more.

The best software allows the sender to identify who has opened and read the email, as well as which recipient addresses are invalid. By periodically running reports, companies can determine which content is capturing the most attention. If they include coupons, discounts, or other special offers in the email, businesses can see which ones are most popular with readers. This allows a company to tailor future communications for success.

Incorporating an opt-in or lead generation aspect on the company Web site allows the business to build its email distribution list. Emails that bounce back as undeliverable can be followed up on to get the correct address. Companies can also send multiple newsletters, each targeting different segments of its prospect list, altering the email distribution list as needed. Newsletters can be further personalized by including content in which recipients have previously expressed interest.

For an even more tailored approach, some companies provide assistance with email marketing. These professionals have years of experience and know what works best each industry. They work with clients to come up with the most effective layouts and designs for email communications. Whether a company has a physical location or does business entirely online, it can reap great benefits by using email marketing software or retaining the services of skilled email marketing professionals.

Email Marketing: How and Why You Need To Capture Leads

The truth is that not everyone who comes to your website will ever buy from you. The first chance of entering your site will not result in a long and lasting relationship unless you’re going to do something about it. So what are you going to do about these people whom you might never see again? Wouldn’t it be a waste to let them go just like that? Do you know how difficult it is to get that traffic to your site in the first place? You have to capture them before they click away and would never come back again.

But how do you capture them and what’s the purpose?

To capture them you need to have a “squeeze” page. A “squeeze” page is designed and created like a website or a sales letter. But the difference here is that you do not do any of your selling here. They have arrived at your squeeze page via your Google’s search on the relevant keywords searches which mean they are your potential prospects. They have come for a purpose-that is to look for information.

The purpose of the “squeeze” page as the name imply is to squeeze out whatever you want from your visitor. You are here to capture these qualified visitors and bring them to your site and to sell to them later. You capture them into your list by giving them a compelling reason for them to give their name and contact email addresses to you.

The essence of capturing their contact information is for you to follow up with them later through your emails and directing them to your sales page or sales letter. Your patience pays off tenfold when you bring them through your sales funnel selling to them from the cheapest entry-level product to the most expensive product, up selling and cross selling them along the way. All these could be possible because you’re able to get back to them at any time you wish.

As contrast with a sales letter or a web site, you’d either sell to them or they click away. If you have a list, if the first time you could not sell to them, you could repeatedly follow up with your emails and step up your selling pitch. You could do these all because they’re in your opt-in list and literally they could not run away.

Relevancy is the key to your success in capturing your leads in your squeeze page. If the keywords or phrase your prospects used in making their search in the search engine matches that of your squeeze page contents, wouldn’t it make them think that they have found the solutions to what they are looking for? If that is what they are looking for, wouldn’t it make your job much easier to draw them in your request for giving you the vital information that you required to make your email marketing a success?

Promise to give them free information about the topic your prospects are looking for and they are more than willing to opt-in to your list. In fact your freebies should be much higher in quality than what you are going to sell to them for this would increase your credibility and build trust about your expertise. They will eventually buy your product if they think that if your free sample is of such high quality then your actual selling product would indeed be even better.

Why Am I Getting So Many Unsubscribes?

One of the things I do in my Internet marketing business to stay in the loop is subscribe to a lot of other Internet marketers. I do this for a lot of reasons, but one is to see how they run their email marketing campaign.

I, like a lot of other marketers, keep swipe files to save emails that I like and that I might use in my business down the road.

So what do I do? I read the email titles and see which ones catch my eye. The one’s that I like, I save in my swipe file. The ones I don’t like, I kindly delete them if the topic doesn’t interest me.

So, what does this have to do with this article?

Well, what makes me mad and gets me to unsubscribe fast is the stupid AND FAKE email titles people use to trick their readers. Let me give you some examples of what I mean.

Here are some of the email titles I’m talking about:

‘Payment Received’
‘You have made a Clickbank sale’
‘Your order is complete’
‘Regarding your purchase’
‘Delivery Failure Notice’
‘Response Required’

Now I’m going to agree that these titles are eye-catching and they get your attention, but what pisses me off the most is that when you open them up (if you already don’t realize they are junk emails) and you realize the content of the email has nothing to do with the title at all.

In fact, the email is some form of a pitch for a product or a service… basically it’s just spam.

Here’s the reality… treat people with honesty and integrity and you’ll reap the rewards in the long run. I can’t imagine anyone being happy they were duped by someone and then buying a product from that person. I can’t imagine anyone thinking the product or service will be what they say it’s supposed to be when the email wasn’t what it was supposed to be.

Do you know what I mean?

Furthermore, how could you trust someone like that to help you solve your problems or ease your pains in Internet marketing? It’s not going to happen.

So what happens to your list if you send out emails like this? They will get mad and they will unsubscribe from your list… and fast.

If you really want to build a sustainable Internet marketing business for the long haul, don’t practice in tactics like this if the emails are fake. I highly encourage you to think outside the box and come up with creative titles that get peoples attention, but only in a way that’s consistent with your brand and your business. Otherwise, just don’t do it.