What Should Your Email Autoresponder Say To Your Subscribers?

If you want to build a following or even make sales and get traffic online, you need to build an email list that it’s simply unavoidable. So you create a landing page, also called an opt-in page or a squeeze page where someone can come to your site and fill in their name and email address to get something for free, and now they have opted in to your email list and can receive emails from you unless they have decided they want to unsubscribe.

So, you’ve done half of the work. You’ve created a landing page, you send people to it through backlinks, through articles, forums and other forms of traffic and now you need a way to talk to these people and now you need something to say on a somewhat regular basis.

When you’re thinking about what blog post to send people to or what offers you want them to buy from or what affiliate links to click on, what should your emails really say? I want you to remember that there are three kinds of emails you sent. They are notifications, they are reminders and they are value.

You need to send very short emails. This makes it easier for people to read them but also makes it very easy for you to write them. If you think of sending emails as simple notifications then your job is much easier. Look at the emails that Facebook sends to its subscribers. They might send some news about the site but usually it’s just that someone has posted on your Facebook wall or added you as a friend. Likewise, Amazon.com sends emails and they will send a weekly update of what new products are available that you might like.

Think about what do you want to notify your subscribers about. Maybe you’re recommending a link and you want them to be aware of something that’s happening in your industry. Maybe you’re showing them a URL to your blog post because you’re notifying them that you made a new blog post or that you setup a new webpage and they should check it out right away.

The second type of email you can send is a reminder. This is even easier. You already sent them a link in an earlier email so you’re just making sure that they clicked on that link and saw what you had to say. Sometimes these are things that you notify them about change.

For example, you made a blog post, people looked at it and commented. Now you can send an email telling people that people left comments and that they should now join the discussion which is taking place there. If you sent a link to something to buy, you can deliver different reasons in different emails why they should click and buy right away.

The third type of email to send is an email that demonstrates some kind of value that teaches them something and this is as simple as taking your articles and putting them in your email follow-up sequence. You can put blog post, maybe abbreviated forms of blog post, lists or something that gives people really powerful advice, tips, rants or tutorials in the form of email.

I hope that helps you decide what to put in emails and what kind of emails to send on a regular basis to your email opt-in subscribers. Send notifications so that people know about something new, send reminders sending them back to links that you shared before and value where you might share some kind of content in that message and even have a link below that. So, send those three types of emails and let me know how it works out.

Automated Email Marketing Can Boost Your Online Business

You can make use of automated email marketing to give your online business a rise and make your marketing more effective. As you probably know, email marketing is essentially ‘selling’ a product or service to your subscribers through an email campaign.

The process behind it is this: you court visitors to your website to subscribe to a newsletter and in the process of providing information to the subscriber, you ‘sell’ to him or her. You can do this by simply encouraging them to opt in, or you entice them with a free product with the condition that they will sign in to receive your emails or newsletter on a regular basis.

While this model is a very effective way of selling, it can be tedious and very time-consuming if the process is not automated. Automated email marketing helps to dramatically reduce your effort in any email campaign. Once you have an automated system in place, you will require less effort and time to be managing your subscribers.

Build Trust And Confidence

The philosophy is that if you are communicating with your subscribers regularly on a given subject, they naturally come to trust you as an authority on the subject, and selling or recommending a product to them becomes easier. Their continuous subscription to your newsletter is always a good indication that they are interested in the subject you talk about.

For automated email marketing to achieve the results you want, there are three important things you need to keep in mind. They are newsletter design, content and scheduling.

Design of Your Email Newsletter

The design of your newsletter needs to be very professional and reflect the subject you are dealing with.If for example you are teaching graphic design in your newsletter, you may want the newsletter to be colorful yet simple and professional. The theme of your newsletter always has some effect on your email campaign.

In other cases, consider using plain text in your emails. That makes it very easy to create the newsletters, and they are readable in any email software as well as web mail. Many of the top internet marketers are using plain text in their emails.

Provide Useful, Quality content

For your automated email marketing effort to be a success, you need to be very particular about your content. This is probably the most important of all the factors to consider because the philosophy behind this marketing model is to establish trust and credibility with your subscriber.

And if you don’t have a compelling content that will stimulate some desire in your subscriber to read your mails, then your marketing efforts will amount to nothing.

Apart from having a useful and high quality content, you must learn to create captivating titles and a strong call to action. If these features are missing in your email marketing campaign, then you are missing the point.

How Often Should You Send Emails?

The last but equally important factor to consider in your automated email marketing is the strategic scheduling of your emails. While you don’t have to bombard your subscriber with emails at every least opportunity, you have to make sure your emails are scheduled according to what you told your subscriber when he/she was opting in.

Depending on your business and your available time, you can send newsletters daily, weekly, monthly, quarterly etc. Once or twice a week should fit most businesses.

This does not mean you can’t send emails to your subscribers apart from these scheduled times. However you should do this carefully and make clear that such emails are ‘special’.

These three factors, when integrated into any automated email marketing campaign would ensure that your efforts yield the results you are looking for.

Is It Time to Start Writing an Ezine? 4 Reasons Why It Might Be

Have you begun to think you’re ready to start sending your own ezine? You may subscribe to many electronic newsletters and think that this is the right time to publish your own to take your business to the next level.

You’re absolutely right! Let’s take a look at some reasons why it might be a perfect solution for you to publish your own ezine.

1- You want to build trust with your clients and prospects.

Communicating regularly with your email list is a way for you to establish a relationship and build a rapport with your readers. It takes time to gain people’s trust – and regular interaction allows your readers to get to know you, a little bit at a time. Then, when they’re ready to make a purchase, they won’t hesitate to purchase from you.

2 – You want to expand your business reach.

You may have only a small number of client emails, but that list can expand exponentially. When you publish an ezine you can ask your readers to “share” with their friends and colleagues so that you gain new sign-ups – and get in front of more people.

Also, when someone comes to your website you can have an ezine sign-up box so that you can capture their name and email – instead of having a website browser leave your site without connecting with them.

3- You already have a lot of content to share.

You may already be an avid writer and have tons of articles ready to publish. You can take that content, break it up a bit into smaller articles, and have months, if not years of content all pre-written! For example, you may have an article on “The 5 Tips to Grow Healthy Plants” that is 1500 words long. You can re-swizzle that article by stating the 5 tips and then only a few sentences about each – more of a summary for one. Then, take each tip and create an individual article for each of the 5 ideas. You’ll have created 6 separate articles from one!

4- You want to get people to buy, without “blatant” selling.

Sending an ezine is a “win-win” for you and your readers. They get valuable content in the form of a well-written article. And you get the opportunity to promote a product to your list each and every time that you send your ezine. You kind of get to “slide” the promotion in at the end so that it doesn’t seem to your readers that you are just trying to sell to them.

Ten Tips For Writing Effective Email Messages

Writing effective email messages is a challenge to most marketers, especially newbies. Although most people think it’s easy to write mails, writing emails for your marketing campaigns is not like writing emails to your pals. Since you are writing with an aim of turning your visitors into buyers, you need to acquire the skill of writing messages that impact on your subscribers.

In this article, I would like to share with you 10 tips of writing effective email messages intended for your marketing campaigns. If you really want to succeed with your email marketing drives, you have to take the following points into consideration when writing your emails.

1. Taking care of the way you compose your email SUBJECT LINE is one of the most important factors in writing effective email messages. Your subject line should be brief but giving the message you want to convey to your readers. If the subject line fails to attract your readers’ attention, they will see no reason why they open to read your messages. Learn techniques of how to write attention grabbing subject lines or headlines. Remember that a powerful subject line or headline is a key aspect of writing effective emails.

2. Learn how to use the Carbon Copy (Cc) and the Blind Carbon Copy (Bcc) sections well. When sending your email messages to more than one person, it’s important for you NOT to place the rest of the email addresses in the Carbon Copy Section because they will be read by all your recipients. To avoid this happening, place the additional email addresses in the Blind Carbon Copy section. The addresses will not be viewed by other recipients, who will receive your messages.

3. Use opening questions when starting your messages. Knowing how to compose attention grabbing questions at the beginning of your mails is an important factor in writing effective emails.

4. Call for action when ending your email messages. Remember that the purpose of your messages is to turn your visitors into buyers. It’s therefore important to learn various techniques of ending your messages with a call for action if you want your messages to be effective.

5. Writing effective email messages requires you to use the best email format. Although people may prefer using HTML format for various reasons, text format is still the best option because not all your readers will be able to view your message in HTML The best way of writing effective email messages is by using the two versions to accommodate all your readers. But if you are not conversant with HTML, then text is the only option you have.

6. Personalizing your emails is an attention grabbing way of writing effective email messages. When you are writing your headlines and message body, it’s effective to refer to your recipients by their names. People respond positively when they perceive themselves as being part of your group.

7. Mind about the length of your email lines. When typing your emails, try to limit each line to not more than 65 characters because some email programs do not automatically wrap the text. If you do not do this, some of your email recipients may either receive your email message as one long sentence or a zigzagged kind of text with lines not proportionately distributed.

8. Use links well. When placing web addresses in your email messages, begin the addresses with http:// but not with www because some email programs may not automatically create live links with only www. Additionally, when including an email address within your email message, always include “mailto” to create a live link.

9. State the benefits clearly. Writing effective email messages entails pointing out the benefits of buying your products or using your services. Your email message is like your ad copy or sales copy. People are more likely to take action if they can see realistic benefits in your messages.

10. Last but not least, write your email messages in easy and understand English. Remember that you are writing to make a sale and to make sense as well. Simple English will enable your readers to understand your messages properly.