Social Media for Small Business – How to Get Started

When it comes to owning a small business and having less than 20 employees, we often put marketing on the back burner. When it comes to Social Media Marketing we definitely do not have the time. But, should we make the time? Businesses have found (both small and large) that social media marketing is something that everyone should be paying attention to. This gives you a direct line to your clients and customers. More then 50% of the population will have a profile on a social network. More and more of our customers and clients are coming to us through digital means. Posting on a regular basis to social media sites and updating your blog holds great value to business and even greater value to small business. Informing clients and customers about sales, specials, and other promotions helps to promote customer loyalty. It also gives a cool new way for the best marketing tool there is to bolster your business (Word of Mouth Marketing). Customers can easily share your information with friends and followers giving you a direct line to new prospects.

So, how much time is enough? Well that really depends on you. Many experts say that you should devote five to ten hours a week to social media marketing. I say, if you need to, start off slow. Devote at least two hours a week to posting on social media sites and/or updating your blog. You can post information that you have found on other websites that you think will be helpful to your customers on Facebook or Twitter even if you don’t have an article or something else to post yourself. Once you start, you will get the hang of it. You do not have to have complete articles for each post. You can even post a favorite quote or an answer to a question that you recently received from a customer. This creates a dialogue between you and your customers. This also shows how involved you are with your customers and that you are dedicated to making sure that they receive the level of service they deserve.

Social media will not be immediately beneficial for everyone. It takes time and dedication to see a result from using social media as a marketing tool for most. It really depends on the services or products that your company offers. Do not use social media to Sell Sell Sell! It should be used to inform and keep in contact with your customers and prospects. You will find that an open dialogue will go a long way with future sales and customer loyalty.

Five Tips to Improve Your Facebook Fan Page Exposure

In the past creating a website provided you with an online presence. While it’s still an important part of promoting and marketing your business, it’s no longer enough. When social media came into play it became one of the most effective ways to reach your clientele and was quickly included in many organizations’ marketing plans.

Thinking it would be a passing fad, many hesitated getting involved with social media, but once they realized the potential increased exposure, ability to establish your brand and connect to your clients directly, it soon became one of the best options for businesses of all sizes and shapes.

I consider the top four social media platforms to be Twitter, Facebook, LinkedIn and an active blog.

Originally established as a way to connect on a personal level only, Facebook is considered a leader in social media. As it has continued to grow and seen the benefits for marketing a business, the Facebook Fan Page provided a way for businesses to promote, market and brand themselves.

This allowed Facebook a great way to allow you to maintain a personal connection with family and friends, while allowing businesses to keep a more professional and controlled image of their products and services, making the Facebook Fan Page an excellent choice for business.

Business Facebook Fan Pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but all of the content is related to your business.

Here are my five tips to improve your Fan Page exposure:

Be a resource

Consider the information your customers need to make an informed decision. Posting articles and links to useful information on your wall helps showcase you as an expert and allows you to introduce new products, special promotions and other business details that will entice sales and get your clients to return again and again.


Facebook’s tools allow you to interact with customers. Be sure to respond promptly to comments, discuss product benefits and link new customers to your website for more information. Increase client loyalty by targeting your offers without being spammy.

Give it a Human Touch

To increase the level of connection with your clients, as long as you keep it professional, pictures and personal information put a face on you and your company. This is a great way to get followers.

Make Frequent and Timely Updates

Keep your profile, articles, photos and video content up-to-date and current. It’s not enough to throw up a page and ignore it. Make sure to respond to customers who become fans. Create a group for your business and encourage participation. You should also be involved, answer questions and share expertise related to your business, in groups that connect you with your target marked.

Be An Innovator

Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.

Creating a Facebook Fan Page is great way to integrate social media into your business marketing plan. Don’t forget to provide links from your website and/or blog to your Fan Page. Connect through other social media and continue to grow your network. In no time your Fan Page will be an integral part of your successful online marketing campaign.

Facebook for Your Business: Why You Should Create a Facebook Page

Should you start using Facebook for your business promotion needs? The answer is pretty much a no-brainer, especially if your business is largely based online. And if you don’t have a website but feel the need to create an online presence for your company, a Facebook page is the perfect alternative.

Let’s talk a little bit about the benefits your company or website will enjoy when you use Facebook for your business. First of all, since Facebook is free to use, you don’t have to invest in a domain name and web hosting if you don’t want to. Some companies use their Facebook page solely for the purpose of acting as their official website. Some even employ Facebook add-ons to add full-page graphics to their Facebook walls. These are often click-able, and can direct viewers to a special promotion on your website or to a product you are selling.

Next, Facebook offers probably the best way to find out who likes your company. With just a simple click of the “Like” button, your fans can subscribe to all of your updates, post comments on your statuses, write on your Facebook wall and more. The more interaction you allow on your page (which can be edited in the page settings area), the more you’ll encourage your followers to pay attention to what you say when you post an update.

You can use your platform on Facebook to notify fans of changes to your website, sales and promotions, special offers and more. If you really want to start getting personal, upload pictures of employees hanging out in the office, making new products, designing site layouts or whatever else comes to mind. Since Facebook is all about socializing, the more you get personal, the better you’ll connect with your fans.

Just like email newsletters or Tweets, you need to post updates and reach out to your followers on a regular basis. With social media, this should be perhaps more frequent than you send out your email newsletters. Even if you don’t have much to say, simply showing your fans you care is a good way to keep followers from hitting the “unlike” button. You might think about posting a status daily, or at least a few times a week. Keep your company’s updates flowing through their feeds, but don’t pepper them with too much needless information or spammy posts.

Try to fill up your page with visually interesting media as much as possible. Photos, logos, Facebook wallpapers, and other colorful, eye-catching media are a great start. You might even try to post videos from time to time, even if they only detail seemingly monotonous aspects of your business. You never know what might catch a client’s interest!

You really don’t have anything to lose by using Facebook for your business. Just be sure to promote your page on your website, business cards, ads, commercials and any other medium you use to draw clients to your website or company. The more “likes” you get, the more followers you’ll receive, and that translates to more sales.

Social Media Marketing Tips That Will Brand You As A Leader

Everyone seems to want to know about social media marketing tips. Social media marketing can prove to be very lucrative and beneficial to your website or business. Media sites are not just for teenagers anymore but have allowed businesses to reach out on a more personal level with their customers.

Social networking can help to improve brand loyalty, boosts sales, and even help with lead generation. There are many different ways to get started in social media marketing. Having a company blog is one of the easiest ways to let people know all about what it is that you have to bring to the table. When you start blogging you should do your very best to create the most incredible content known to man.

Generating good content is not enough. When creating content keep it fresh and up to date. These tips will help you generate traffic by keeping folks coming back for more time and time again. Other social media marketing tips on blogging include adding Tweet This and Like This buttons at the bottom of your articles or entries. This can easily be done with Word Press. You should also be sure to include links in your blogs. Spread the love around people.

Another marketing tip is to make it very simple for interested parties to subscribe to your blog via email. Also, be sure to comment on other people’s blogs that are in your niche. By commenting on other blogs, you are sure to get noticed. Other social media marketing tips include posting your blogs on Face Book as soon as you possibly can. If someone leaves a comment on your Face Book page, respond.

Let people know that you are a company that cares.

One of the most important things that you can do with l media sites is to engage in as much activity as you possibly have time for. Devote yourself as much as you can to each activity or project that you begin. The most important part of getting marketing tips to work is to use them to your advantage as best as you can.

When you are trying to get followers on networking sites remember that sometimes quantity is more important than quality. When using Twitter to market your goods or services, be sure to Tweet as often as you can with updates. Submit videos to You Tube that are chocked full of information as well as entertainment.

These few social marketing tips can be just the thing that you need to get your business or website where you want them to be. Using social media marketing is like playing a giant game of “telephone” all across the globe. You promote your product to as many as possible. They love your product so much that they go out and tell a friend. This is the business premise of Face Book and other social media networking sites. Putting these social media marketing tips to good use could prove to be the best decision for your business.

Internet Marketing Success – Why Are You Still Doing This?

Facebook, LinkedIn, Twitter, they’re all great sources of people to show your opportunity to and are great tools for increasing your internet marketing success. But I still see so many people wasting their valuable time doing this in groups.

And not just any group but network marketing groups.

I know that you are excited about your business but please stop posting links to your business opportunity within these groups. I know you heard this all before but let’s think about what you are doing for one second.

You are posting in groups where everyone else is doing exactly the same thing as you, so what makes you so different?

Your nice pink shine website?

Your product?

How about your comp plan?

It’s none of these things because the truth is you are no different to anybody else. You are trying to sell people on a problem they already have, that they can’t make any money in their own opportunity.

You have to stand out from the crowd and do something complete different from everyone else, offer something that most people know nothing about and build a business with them.

The truth is I love all this spam in groups, it’s a great opportunity for me to help others. In fact it’s a gold mine of opportunity if you know how to play the game.

So how can you turn it into opportunity?

Simply by offering your help. If somebody is doing this in one of your groups send them a message kindly asking them to stop and that you would like to show them a more profitable way of building their business.

You don’t have to get angry or fall out with them but use the situation as an opportunity to get to know them. Most of not all will be so happy that somebody has taken the time to show them something that actually works they will jump at the chance.

You will get the odd one or two who will claim they are millionaires and extremely successful, and that’s great because the only people they are kidding is themselves.

Your internet marketing success will come down to the relationships that you build online and offline. Those people who help others are the ones that will enjoy the success they deserve.

So take the time to build those relationships and if you’re not sure what to post in groups or how to make that great content find somebody the does. Just look for the people post blog content, educational videos and articles and connect with them.

Ask for their help and they will give it to you. They will show you exactly what to do and how to do it.

How to Embed YouTube Videos on Your Wall on Facebook

One of the most popular items you’ll see posted onto a Facebook wall are videos. Videos have a profound appeal because they entertain us, they inform us, and they are easy to digest – much like Facebook. In a fast-paced world where we want our information quick, informative and adaptable, videos are often the answer. This is just as true for social media platforms as it is anywhere else.

So let’s say you’ve discovered a great YouTube video that you want to share. Perhaps it’s not already going viral (spreading wildly), or maybe you’ve created the video yourself. YouTube makes sharing the video easy and quick if you follow these steps.

1. Open YouTube in your web browser, and locate the video that you want to share.

2. Click on the image or title link for that video, and when it starts to play, pause the video.

3. Under the pause button you’ll see a horizontal row of buttons – “Like,” “Dislike,” “Add to,” and “Share.”

4. Click the “Share” button. When you do, a drop-down box will open.

5. You’ll see a hyperlink that allows you to “Link to this Video” and you’ll see a Facebook icon. (You’ll also see Twitter, Google+, and a “More” option if you want to share the video on other sites, too.)

6. The easiest option is to select the Facebook icon, click on it, and when you do, a window will open on your monitor with a preview of the video, and a box for you to say something about the video before you post it. If you have linked your YouTube account to your Facebook account, you will be all set to post to your own wall without ever leaving the YouTube site. All you have to do is decide what you want to say before you post it, and click “Share Link.”

Note: If you’re not logged in already, you may be asked to log in to Facebook on that window, but the log in is secure and easy. Once you’ve logged in, you’re ready to share.

7. You can also copy the hyperlink and manually go to your Facebook wall. Once there, select “Update Status,” and paste the link into your Status feed, then “Post.” However, this will only paste the link onto your wall, and not the video image preview. Most people prefer to see the image, so they know what they’re getting into before they click on your link, so this is a “2nd choice” option.

While this sounds more detailed than you might think, it’s actually very simple to do and a whole new world can open up to you with your new social media sharing skills!

How to Use Social Media for Your Business

Using social media as a tool to promote a site is something that is becoming more and more common, as various people have finally worked out that this method allows the promotion of a site to millions of different people. Generally speaking there are three different social media sites that people use in order to increase the amount of exposure that they get, namely Facebook, Twitter and LinkedIn. But what are the relative merits of each of these different social networking hubs?


Facebook is the biggest social media site around and therefore it is incredibly important that you use this site to engage with a huge number of different people. Granted, these people are not going to see your updates unless they are your friends or like your page, but this can be accomplished by encouraging all visitors to your site to click on the “like” button on your page and therefore receive all of the news from your business.

It must be remembered when using Facebook though that it is not a site designed for selling – it is a social site designed to facilitate dialog between people. This means that you should ensure that you mix your different updates up, with some being salesy and others being more of an attempt to start a discussion with the people getting the updates. In fact, engaging with friends and those liking your business can even be a great way to push sales forward, as people will be more inclined to buy from a site that they feel part of.


Twitter is, in my option, basically a slimmed down version of Facebook that allows you to connect with people but doesn’t involve the endless amounts of groups, game requests and other trash that you are privy to. This means that Twitter is simple – all you have to do is write your Tweet and then post it, usually along with a link.

Twitter is a great tool for internet marketers as it is, like Facebook, completely targeted, but unlike Facebook there are no distractions to make people miss your updates. It is also easy to follow people in Twitter with the same interests as you by searching through the hashtags, meaning that you can get a completely targeted audience when they follow you back.


LinkedIn is the new kid on the block and, as such, people don’t fully understand yet about the different aspects that using LinkedIn can provide to a business. What is known is that it connects different professionals together and as such it is a great platform for making working relationships an expanding your business in different ways. It won’t be a good place to make sales though, as people on this site are not interested in this at all.

So, as can be seen, Twitter and Facebook are great ways to engage with potential customers and therefore up the amounts of profit that your website makes. If you want to forge new business relationships and increase your potential, LinkedIn is without doubt the way to go. My advice though? Sign up to all three and get the best of every world!

Twitter Marketing – The Use Of Direct Messages In Your Marketing Strategy

Twitter. One of the largest social media sites on the web today and a place where individuals and businesses that wish to open an account can post their 140 character updates as and when they like, this is referred to as micro blogging. As a marketer it is essential that you leverage the power of Twitter as part of your marketing strategy but in this article we will be talking about the use of direct messages as an effective way of getting your followers to see what your trying to say and getting them to click through to where you want them to.

One thing I must highlight is how to first get an audience of responsive followers before you jump in with some techniques that are likely to give you little or no results. As a marketer, you can’t just open an account and follow a few hundred people and expect them all to want to follow you back and interact with you. You need to Tweet something interesting every so often and become someone on Twitter.

You also want to make sure you have a good number of followers before you start with using direct messages. Otherwise you will find that there is a very small number of people clicking your links, which will be frustrating and possibly even make you think that there is no point in doing it. When really there is massive power from using Twitter and sending direct messages to your followers. It is also seen as a more personal touch to the receiver.

There are many ways to build a large list of followers however that Is for another article. What you want to do to is to Direct message you followers to the newest of your followers which when I’ve tested it in the past gets the best response and click-throughs. As they have just connected with you they will be more likely to see what your like and click a link in a direct message.

Direct messages as I said before are more personal and are more likely to be seen than Tweeting something that is likely to be lost in your followers news feeds. I would recommend that you have a file saved with your direct message in so that when you log into Twitter to check you new followers you can simply copy and paste the message over and send it out.

Dealing With Cyber Bullies

Like it or not, cyber-bullies and cyber-haters are real. No matter how they appear on the outside, they have low self-esteem and are insecure on the inside. People who have healthy self-esteem never waste time bullying others. So remember, you are not the problem. The cyber-bully is the problem.

If your not an adult and a cyber bully is causing you grief, you need to tell your parents. If you do not want to tell your parents, tell the pastor at your church, a counselor, or a teacher. The point is, you need to tell an adult.

The very fact that someone is a cyber-bully means that the bully does not think so highly of himself/herself. No matter how embarrassing the gossip is, it is not as bad as it seems.

Sometimes the cyber-bully torments people with personal information such as:

looksactsindiscretionssexual preferences

Remember this, no matter how embarrassing the gossip is, it is not as bad as it seems. And what the cyber-bully is hassling you with has probably happened to many other people before. Eventually, everything blows over and everything will be all right.

With all the gossip and innuendo, you may be worried about your reputation. People will not think negative about you but instead will think that the bully is a loser.

Stay in control.Ignore the bully – once the bully knows they have your attention, it could get worse.Never list your private information online, such as a telephone number. Sophisticated cyber-bullies can take that information and take the bullying to a higher level.Don’t argue or harass the bully.

If the bullying is happening on a social networking site or forum, delete the bully from your friends list and report the bully. If the bully is targeting you via email, mark their messages as spam and your spam filter will do the rest. If it doesn’t, you can always setup a new email account.

If you know who the bully is, you might consider reporting them to the proper authorities. Provide copies of the harassing communications that the bully has been harassing you with. Know when to get serious. Although you should try to ignore the bully, if you feel like you are being threatened, call the police immediately.

Fix the problem. Sometimes bullies are born out of frustration. So look at the core issue and try to fix it. Chances are, if one person is frustrated, there are many others.

Fight the temptation. If you have ever been tempted to write nasty things about people online. Communicating online doesn’t make it ok to be a bully.

Direct Sellers and Small Businesses: How to Socially Bounce

Social media is one of the latest tools that direct sellers and small businesses can utilize in reaching their audience and engaging with their consumers. Brands of today realize the importance of establishing a presence in the online world, since this is the way most people are now connecting with the businesses, brands, and products they love. And because social media is currently where the people are, it’s also where most brands choose to connect with their customers and build relationships with them.

Of course, it’s important that before you decide to use social media in your campaign, you need to make sure that you already have your plans laid out. You don’t want to just jump into the fray without a strategy in place. And you should definitely understand how you’re going to integrate the different social networking sites with your brand.

But perhaps the main problem that plagues brands that utilize social media is the fact that it is easy to commit social blunders. The viral effect of social media is quite well-known, and it can be both a blessing and a curse. Even people are affected by what they do on these social networking sites, resulting in not getting hired for a job they applied to, getting fired from their current position, and even earning a bad reputation.

Sometimes, you don’t even know that you’ve made a social media mistake until it’s reported and spreads like wildfire through the online world. Now you can either just bury your head in the sand and hope it dies out soon, or you can take steps to do what you can to salvage your reputation.

As a direct seller or small business owner, how do you recover from a social blunder? How do you socially bounce back and keep your brand and reputation intact? Here are some tips.

1. Address the problem as soon as you can

One of the worst things you can do is to ignore what happened and hope that it eventually dies out, because the more that you don’t address the situation, the more that people will speculate about it until a small social media mistake can evolve into a bigger problem.

Think of it this way – the problem isn’t going to resolve itself by its own, so the sooner you address it, the better for your brand. If a customer has a bad experience and starts posting about it on your social media pages, make sure to address it quickly, admit where you went wrong, and work on improving your performance. Customers will appreciate the fact that you didn’t just brush off their concerns or make excuses for what happened.

Also, make sure that you monitor your social media pages regularly so that you’re updated with what’s happening. You don’t want to act too late, since the more people who learn about what happened without feedback from you, the worst it can get.

2. Learn from the mistake

Committing a social faux pas doesn’t mean the end of the world nor the end of your brand. You can actually learn from your mistake, make improvements in your business, and come out a better brand.

So if your mistake was tweeting something you thought was silly, but actually ended up offending some people, you should definitely take that as a lesson. When it comes to social media, if you’re going to post something that may be politically incorrect or that may put you in a bad light for some people, it might be better to just avoid posting it in the first place. You don’t want to ruin your brand just for the sake of a few laughs. You want to ensure that what occurred doesn’t happen again.

3. Build a strong community

Even direct sellers and small business owners can benefit a lot from building a strong community around your brand. When you have loyal brand advocates who are willing to go the extra mile for you, then any social blunder you commit will probably not affect you that much since there are people who will defend your brand. So it’s really important that you engage your consumers and build a good relationship with them, because this is what results in a strong community.

Yes, you can socially bounce back from even the worse social blunders as long as you make sure to address the problem quickly, learn from your mistakes, and build a strong community around your brand. Remember that a social media campaign takes some effort, so make sure that you plan well and ahead so that you can really build an excellent brand and avoid mistakes.