The Mobile Impact on Social Shopping and ECommerce

It is undeniable that social shopping and mobile are two of the largest and fastest growing segments of eCommerce and digital engagement today. It only makes sense that the two would find a way to converge and leverage the strengths of one another. So far we have only seen the tip of the iceberg, but we anxiously anticipate what innovative developments are soon to be at our fingertips.

Their recent study surveyed 1,004 adults, with the majority falling between 35-44 years old with a nearly even split of men to women.

The survey found that 92% of users purchase products online at least once a month and that nearly 75% spend over $500 a year online. These figures indicate a strong rise in eCommerce over the last few years, but where does mobile come into the picture?

While the mobile commerce is still looking to define itself, the idea of purchasing products from a mobile device is becoming less foreign to smartphone users as the mobile web becomes heavily integrated into their everyday lives. In fact, Forrester predicts mobile commerce to grow to $31 Billion by 2016.

Currently consumers most frequently use their mobile devices for product research/reviews as well as interacting with in-store marketing such as QR codes. The overwhelming majority of mobile use relative to shopping in centered on competitive pricing through search and third party applications. Smartphone users love to use their phones to check prices on the go to quickly ensure they are getting the best deal. This could mean good news for your eCommerce store as the mobile industry continues to grow.

When asked about the ways consumers are using their mobile phones for researching products and businesses online, surveyors responded as follows. Roughly one third of consumers use their phones for checking sales & specials, store information (hours, locations, map, etc), product ratings and reviews, and price comparison through 31% of consumers used their phone to browse online stores looking for products of interest while 24% did so with the intent of purchasing a product.

These figures tell us that currently the majority of mobile devices are being used by consumers to research a product or store rather than to make purchases. However, with 25% of consumers willing to purchase online we can definitely mark a major leap for mobile commerce. As the mobile web continues to develop and more stores expand their mobile presence, eTailers can expect to see a big rise in mobile visitors and sales.

Surveyors were also asked how they use their mobile phones for research while in a brick and mortar store. The results showed that the majority of consumers are using phones to access promotions, compare prices, read reviews, and interact with in-store marketing such as QR codes. This indicated the growing importance of social engagement on your website through customer reviews and interactive marketing.

Today’s shoppers are smarter than ever. They are knowledgeable about the products they want to buy and have the resources to ensure they get the best deal and the best service. In order to win the sale and the customer your business must be an integrated part of their online experience from start to finish. Social engagement has never been so important to eCommerce success, and the future shows no sign of that slowing down.

Ensure that your businesses is doing everything it can to connect with users by expanding your web presence, incorporating reviews into your site, leveraging promotions, and increasing social engagement through mobile and social selling on Facebook. It is important for consumers to see your products/services and from a variety of channels and to connect with them through reviews before they are fully comfortable making a purchase. This is where the value in a social and mobile presence for your business lies.

Visit our blog to read last month’s article about a Social Shopping Study on eCommerce, Social Media, and Customer Reviews from the e-tailing group.

Internet Marketing Approaches And How They Help With Your Business Success

Internet marketing plays a vital role in the lives of so many people, most particularly those with online businesses. Advertising online is one of the cheapest ways to let the public know about your products and that you are a serious online seller as well, though there are still some who actually don’t understand what internet marketing is all about and there are still some who doesn’t know how to do internet marketing effectively. There are approaches that must be learned by individuals who want to take advantage of internet marketing, and here are some of those internet marketing approaches that they must be aware of.

The first thing that you should do is to properly design your ads online and make sure that they are meant for easy reading of the target audience. Your ads will speak on your behalf so you need to be able to express yourself to the public through the ads that you will post on your website. You should always keep in mind that internet marketing is one of the best types of advertising tools that you should use these days especially if you are not good in convincing the public about the products or the services that you have. Internet marketing can be very helpful and useful for you at the same time.

Another thing that you should know about internet marketing approach is email building. By simply building a list of your target audience, you will be able to get the sympathy or the attention of your target audiences. They may be your regular customers later on. Making a research first of important things that you need will also be helpful to equip you with all important information that you need to gather. Through the email lists that you have, you can send the information to group of people and this may be another internet marketing approach that you can use these days. It is so simple and easy as well.

If you are creative and you know you can get the attention of so many people through advertisement why don’t you use your creativity to make online ads? Ads can also be one way to express yourself and let others know what you have in mind. With ads you can also easily convey your messages to your clients and let be able to boost them to buy from you. A banner can also be another way to let others know that you are into something. You can post the banners that you have made to various websites today.

You can also make a blog or website of your own and post the banner there. You don’t have to spend any amount of money in this method because there are blogging sites and website domains that are free of charge. You can just take advantage of the internet and enjoy what is there that you can use. There are lots of tools that are available today when it comes to internet marketing approaches so there is nothing to worry when it comes to finding one that will work for your needs.

Is Your Business Online? Learn The Tips To Successful Internet Marketing!

Make sure people understand what your website is about right away. Certain companies have managed to attract a lot of visitors by creating a mysterious website and promising people to tell them more if they come back later. This might be a good strategy to launch a new product, but you should work on building a solid visitor base first.

If you are going to use classified ads, make sure you use a title that will stand out. You can use capital letters and bold characters. Do not go over the top as most people know not to trust ads that try too hard and that might turn out to be scams.

Unless you are a huge, well-known website, you can not expect new customers to do all of their business online. Many customers are leery of putting their credit care number online, especially if it is a company they have never heard of. Take time to chat with your customers if they call or email to make them feel better about buying from you.

Do not be upset if your website is small when you are just starting out, just be sure you are doing all you can to promote positive internet marketing. Internal links should be done correctly and all of your content should work at all times. Do not overload your small website with internal links, as relevant placement does more than bombarding your customers does.

It may be wise to hire domain professional when starting your internet marketing business. These professionals will be more apt to find you a better deal than you would be able to find on your own. They can also offer you professional advice that you have not have known otherwise.

Do your research online about existing scams, and make sure your business does not look like any of them. In the worst case scenario, a scam could even use your company’s name and reputation to disguise a scam. Make sure you use techniques that inspire confidence and adopt an honest and open attitude towards your products.

One tip that some people swear by as a means to raise the level of internet marketing is to broadcast telemarketing ads as a means of promotion. Some insist that this is a captivating promotional idea. Use this strategy to help boost your ad ratio while using product reviews.

Although it may seem complicated now, you can tell from the tips you read above that implementing the right tactics is not going to be a difficult thing. Everything seems complicated until you learn about it, then suddenly that fog lifts and it all makes sense. Study these tips until everything makes sense to you and get started with your marketing efforts.


Tired of Business Lead Generation Struggles?

Are you tired of struggling to find highly targeted leads for your business, product or service? Is it taking way too much time and money to try to generate leads for your business? Would you like to discover how to generate more leads in order to create more new business partners or sales? How are you creating highly targeted leads for your success and how are you closing sales in your business?

Most businesses do not have adequate training and techniques and support for building a business or locating highly targeted leads for the business, service or products they promote. You might have the greatest product or service in the world, with the greatest prices or compensation plan in the world, but none of that matters if you cannot locate people who are interested in what you have to offer.

Another huge hurdle that gets in the way for most entrepreneurs is the need to follow up with whatever leads are generated. It is very important that you stay in touch with potential business partners or customers in order to develop relationships. How do you find time to create the highly critical relationship with a potential business partner or customer on the internet?

It takes time and effort to develop a trusting relationship with potential customers or business partners. Do you have time to call or e-mail each and every potential business partner or customer?

How would you handle the load if you generated more highly targeted leads a day as your business or customer list increased? Would you be able to keep up with all the calling or emailing that it would take to makes sales or create new business partners on the internet? That could take 8 hours a day to keep up with new leads generated on a daily basis. How would you get to new customers or business partners if you are spending all your time marketing and generating new leads for more potential customers and business partners? It is just not possible.

In order to generate the most success from your leads you must be able to follow up, provide knowledge in your area of expertise that they cannot find anywhere else, stay in contact with these people, and develop a real relationship with these potential business partners or customers. People do not join businesses, they join people. People do not just buy from anyone on the internet anymore, they shop for the best prices and most often the most trusted resources to purchase what they are looking for on the internet.

The Newcomer’s Guide To Efficient Internet Marketing

If you want to make a few extra bucks then maybe internet marketing is for you. When it comes to internet marketing a lot of people find interest in it but few actually try it out, lack of knowledge is usually why. If you want to get started then use the tips in this article to serve as a starting point in expanding your knowledge about internet marketing.

Make sure you keep a close eye on what advertising campaigns are making you money and which ones are not. It is a waste of money to continue to pour money into multiple campaigns when the reality is that some of them are not bringing you any results at all.

People like to belong to groups with others who have similar interests. If you make an online community for your visitors to communicate with each other, they will regularly return. Make a discussion board or a chat room for them to make contacts and communicate with others who have similar interests.

If you are creating an email list to market your online product or business, make sure to use consistent branding. Your emails should clearly be linked with your company, through the use of color, logos, and writing style. This helps your customers feel that your company has a personal connection with them.

Share your news, knowledge and information through online press releases. This can be a great way to get your name out there and draw people to your site. It also gives you the appearance of being an expert in your chosen area. Incorporate a few hyperlinks or keywords and you might also see an increase in search engine visibility.

To make sure visitors click your banners, don’t use them in excess. A site filled with banners will have a high bounce rate, and visitors who do stay will be reluctant to click. Choose only a few banners and spread them out throughout your site so that they’re not overwhelming. This will give your site a professional look and increase your click thru rate.

When first considering email as part of your internet marketing mix, take the time to dissect the opportunity. Who is your target audience you are trying to reach by email? What types of products or services has this target audience purchased before? What type of email content would be the most persuasive to this audience? And most importantly, how do you measure whether the strategy was successful?

Trying to market online? Do not force potential customers to register on your website. Often, sites with the ‘option to sign in’ as a ‘guest’ – keeps new visitors longer. This will remove any pressure to buy for those that may just want to explore your services.

Consider channels such as e-mail when developing your Internet marketing strategy. Many businesses put all of their marketing efforts into online advertisements or site changes while ignoring the benefits of e-mail. Often, if a customer registers to receive e-mail communications, they want more information. Leverage your e-mail address book to increase the exposure of your business.

Find sites that offer free classified ads, and place one. More exposure means more people going to your site, which means more potential buyers. Be sure to address benefits of your products or services. Proofread the ad, and make sure that your URL address is listed. Free ads are a great way to get noticed.

One of the easiest ways of marketing on the internet is sending e-mails. Nowadays, there are several software packages available that are capable of harvesting e-mail addresses from websites. You can also buy e-mail databases of people or companies most likely to be interested in your product or services. Only use the e-mail addresses of those who agreed to be marketed via e-mail.

If you have the funds, consider hiring a well known or famous person to give their seal of approval to your business. If you have television advertising, you can use them in your ad spots. Otherwise, a picture and an endorsement are a great way to make a connection with a well known person in your internet advertising.

Check what websites link to your competitors to find out which links are best for you to pursue. External links leading to your site are weighted based on how popular the linking site is. Identify the most popular sites linking to your competitors and see if you can secure links from them for your own site.

Set an amount you are willing to spend, and stick to it. Marketing can cost lots of money, but if you do it right, you will bring in more than you spend. Do not be too stingy with your spending, but do not be frivolous either. Keep your goals in mind.

Sometimes, it is very difficult for a new customer to understand some of the terms on your site. Therefore, it is important for you to include a glossary of a terms page, dedicated to explaining the difficult words or phrases. This will aid in improving your customer’s overall experience on your website.

Pull in emails to create a list of prospects that you can communicate with directly through newsletters and other email campaigns. If you are funneling sales prospects to the vendor page you are losing the opportunity to build a relationship with them. The buyers are more likely to come back to you if they are receiving information from you that helps them know why they should by the product.

Having acquired a reasonable amount of information on ways to be successful when it comes to internet marketing you’re going to want to start applying the knowledge you learned. The only way to be successful in this subject is if you actually try, it’s the only way you’ll make progress.

Learn Effective Internet Marketing With These Simple Tips

Offer a special deal to your customers who refer people to your site. This could include a rebate, a free product or a discount off their next purchase. Not only will you attract new customers, but you are more likely to see your previous customers return to buy more from you.

Provide your customers with the opportunity to sell your products through an affiliate program. Offering this has the potential to turn one sale into many sales. Even if you just get a few customers to sign up, the revenue that you make from their work will help with your advertising and other costs.

Make your customers feel valued by offering them a free membership to your online club. You can use this club to email your customers about new products and offers, or ask your club members to join your page on social networking website. This means the friends of the club members will be more likely to find you on social networks.

Consider channels such as e-mail when developing your Internet marketing strategy. Many businesses put all of their marketing efforts into online advertisements or site changes while ignoring the benefits of e-mail. Often, if a customer registers to receive e-mail communications, they want more information. Leverage your e-mail address book to increase the exposure of your business.

If you’re a restaurant making yourself a website, the best thing you can do is to have a copy of your menu available on your website. This is going to be one of the most common reasons people will visit your site. You should also mention any specials or deals you have going on.

Learn and utilize successful strategies to engage consumers outside of your target audience. Sure, a great deal of your attention should be towards your target audience, but the real challenge is getting those prospects that aren’t in your target group. If you learn and use effective strategies in capturing these consumers, you could really reach great heights.

One good way to draw traffic on the web and produce advertising revenue is to market your videos on the internet. There is a wealth of resources available to you that show you how to market your videos properly and drive traffic to them. Take advantage of these resources and find how video marketing can really drive home money.

A successful internet campaign can be yours if you have a competitive nature. Standing out is essential if you want to be at the top of the search engine results, and drive more traffic to your business site. In this article, we have provided you with some valuable tips that can help you to quickly climb to the top. Your business is sure to see an increased level of success if you follow them.


Three Huge Benefits Of Business Owners Getting On Wikipedia

Wikipedia is probably one of the most popular sites on the Internet today. It is considered an authority site on almost any topic that people search for. That is the reason Wikipedia gets listed on the first pages of search engines for most of the search terms.

Business owners can derive a lot of benefits from getting their company or their products and services listed on the pages of Wikipedia. This online encyclopedia gets visited by millions of people from all around the world. Therefore, it can serve as one of the best sources of traffic when a backlink is embedded to one’s website on any of its pages.

Here are three huge benefits of business owners getting their sites linked to Wikipedia:

Benefit #1 – Traffic

Even if a tiny fraction of the visitors flocking to this mega portal land on their business site, it can result in a huge number of hits. Including a link on Wikipedia is therefore an excellent business strategy to get more exposure, more traffic and hopefully more business.

Benefit #2 – Weightage

The backlinks from Wikipedia are “no follow” links which means that search engines do not add it to a site’s backlink total. However, even though it is a “no follow” link, it still carries weight since the link originates from an authority site.

Benefit #3 – Cost

Another great advantage of using Wikipedia for business promotion is that the process is completely free of cost. While it can cost hundreds or thousands of dollars to place a small ad in the search results pages of most search engines, it costs virtually nothing to place a link back to one’s website from Wikipedia.

However, adding a backlink to one’s site in Wikipedia is not as straightforward and simple as it sounds. Since the site strives to maintain its authority status, it is very strict on the type of information it allows on its pages. It quite often removes from its pages, links to websites that are not of good quality or are irrelevant to the pages on which the links are found.

Moreover, since Wikipedia can be edited by virtually anyone who has access to the Internet, it is also possible for them to remove the embedded links. Sometimes, a company’s competitors can indulge in such unethical activities too. Business owners would then have to constantly monitor the presence of their links and add them back again if someone deletes them. Despite these few shortcomings, the value of getting backlinks from Wikipedia is truly enormous.

The Importance of Short URL for Marketing

Marketing has always been highly important whenever we think of any kind of product. From a pen to an organization everything and everybody needs marketing. Marketing simply means popularizing or advertising the thing which we want the people to come to know. Nowadays with the advancement in communication, internet has been a great help in marketing. It is fast, accessible from all over the world and it gives a huge audience if one knows the technique. For advertising something on internet we first need to store the detailed information about the product somewhere in the net. For this we need a website, this website will be only accessible by an address provided to us by the internet. This address is the URL (Uniform Resource Locator); this will be the key to our marketing.

URL is the addresses given to us by the internet when we build or create a website. This URL is a line of characters and strings which has a domain name aligned in a proper syntax. This URL is what we need to take care of. All the people will not be able to know about our website directly so we need to understand their need and cater it by designing a suitable URL which will attract them to visit our website. So we can say that a short URL becomes perfect for this job. The short URL has a number of importances when it comes to marketing. For marketing generally the first step is to advertise which can easily be done by sharing the URL name in any sort of social networking site. For this we need a small URL name as because few social networking site has a limited character for sharing (like twitter which provides 140 character for sharing), so a big name will be very improper and insignificant. When we are giving a big name we can easily shorten it instead and make it much more attractive.

The next thing is that communication is only successful when the message delivered by the source to the recipient is precise and to attractive. So when we share the URL on the social networking site we cannot expect people to be even interested in going through an address which is lengthy. So the people when comes up with a short URL they tend to gain the interest. This might also be said according to the study there has been a small statistical record which refers to the fact that the URL with a shorter length gets clicked more often than the long ones. So we need to accept the study and go along with it.

Lastly and may be the most important is to create a suspense when we are thinking of advertisement, the short URL’s do not have a specific name thus they don’t describe the webpage nor the product. This suspense mostly attracts the users to just check the link. Even if most of the time it is seen that may be the website is not at all useful to the customer but still they visit them. It is very obvious that ones he or she knows the content by the URL name he will not be interested anymore if it is not in his field of interest. This will hamper the website gradually so a small name is better. Obviously there are risks and disadvantages but unless we take those risks we will not be successful in fulfilling our desire.

Make Millions of Dollars Using 5 Simple Steps

Google “internet millions” and you’re likely to be bowled over by the number of websites rushing to sell you the latest secrets on how to make a million dollars before the weekend and all for only $49.95!!!!

Whew. Glad that’s over.

Now, while you’re not likely to make anything close to a million bucks in the next ten minutes, you can definitely make good money using the online marketing principles outlined in the latest book by Ryan Orrell. His e-book Internet Millions recently came out, and there’s no doubt he’s made good in the world of internet marketing. How did he do it?

Glad you asked. Here, in five simple steps, are the methods he outlines in his book.

1. Affiliate Marketing. There’s a lot of buzz out there right now about affiliate marketing, mostly because of what Google has done with their AdSense program. In a nutshell, affiliate marketing is simply capitalizing on the success of someone else’s website by placing little ads for your site somewhere on theirs. There are different techniques for doing this, from embedding links in a blog to two-line ads at the side of the website.

2. Websites. Building a website is no easy task, and you’ve gotta have some tech chops to do so. If you’ve got those, it’s still no guarantee of success, because in order to make money from your website, you’ve gotta have people visiting-a lot of people. There are some techniques to use to attract more people to your site, mostly in order to get closer to the top of standard search engine results. After all, when was the last time you clicked through 8 pages of search results to get what you were looking for on Google?

3. SEO. Sort of covered above, SEO stands for Search Engine Optimization, and it applies to everything from website design to product blurbs. Basically, search engines filter results based on how many backlinks you’ve got to your site (that’s other people linking to your site). Using keywords (that’s the terms other folks type in to Google to get results) and getting a lot of backlinks are key to a website’s high traffic results.

4. eBay. It’s no secret that you can make money on eBay. Finding things that people want to buy the world over and then finding the people who want to buy them got a whole lot easier with the advent of the internet. It’s really no different from what the do on Wall Street all day long: buy low, sell high. The trick, of course, is in knowing which things are under priced treasures, and which ones are overpriced junk.

5. Email marketing. There has to be some reason why you get so many spam ads in your junk box for penile enlargement, and here it is: because a very, very small percentage of people who get those emails respond. The principle behind email marketing is simple: by and large it is free to send to as many people as you have email addresses, thus the cost is nothing. But, if you get a response, chances are it will pay for all the time you invested and then some.

So there you have it. Five principles that should earn you plenty of dough, although probably not by Tuesday.

Free Ways to Make Money With Google

Google remains the giant among the search engines and looks set to remain there for many years to come. Their business model is very simple in that they make their profits by advertising, not on their search page of course, but from their various programs that they run and manage. That is actually excellent news for anyone who is interested in how to Make Money With Google.

Many prospective Internet Marketers seem to almost over look the giant that Google is. Many others try to find loop holes in the Google business model to try and generate easy profits. Both of these approaches are flawed and in the medium to long term will actually work against you. Google gives you all the tools you will ever need to be successful and they will actually support you in how to make money with Google. You can build a simple blog on Google free of charge. On this you can write your unique and relevant content that Google values, and from there you can join two money making programs, also supplied and supported by Google. These are:

Google AdSenseGoogle Affiliate Program

Google AdSense

You can sign up to both of these programs for free. Once you have done that, then by simply enabling Google Adsense on your blog, Google will match adverts to your content, and if a visitor clicks on these you can earn from those. The value of the click will depend on the nature of the topic you are discussing on your blog. Some clicks such as finance or debt would have a higher value than hair products or nail varnish. So in other words, the keyword or keyword phrase has a lot to do with the payout.

Google Affiliate Program Google have teamed up with many of the top brand companies and once you join their program, you can get access to them. On your blog you can then advertise products relating to your blog. It is a program that is growing bigger and stronger every day. In addition to the above, Google also offers Google Docs which include word processing, spreadsheets, presentations and forms.

These are all free and as they are stored on their server, you can access them from any computer that is online. There also have free gmail account and you can use these details to access the Google Keyword tool to help search for highly searched traffic. You can measure your traffic on Google Analytics and join the free Google Webmasters which gives great advice on how best to optimize your blog. You also have Google maps, Google Reader and a host of other free products, all of which will help you Make Money With Google.