What Should Your Email Autoresponder Say To Your Subscribers?

If you want to build a following or even make sales and get traffic online, you need to build an email list that it’s simply unavoidable. So you create a landing page, also called an opt-in page or a squeeze page where someone can come to your site and fill in their name and email address to get something for free, and now they have opted in to your email list and can receive emails from you unless they have decided they want to unsubscribe.

So, you’ve done half of the work. You’ve created a landing page, you send people to it through backlinks, through articles, forums and other forms of traffic and now you need a way to talk to these people and now you need something to say on a somewhat regular basis.

When you’re thinking about what blog post to send people to or what offers you want them to buy from or what affiliate links to click on, what should your emails really say? I want you to remember that there are three kinds of emails you sent. They are notifications, they are reminders and they are value.

You need to send very short emails. This makes it easier for people to read them but also makes it very easy for you to write them. If you think of sending emails as simple notifications then your job is much easier. Look at the emails that Facebook sends to its subscribers. They might send some news about the site but usually it’s just that someone has posted on your Facebook wall or added you as a friend. Likewise, Amazon.com sends emails and they will send a weekly update of what new products are available that you might like.

Think about what do you want to notify your subscribers about. Maybe you’re recommending a link and you want them to be aware of something that’s happening in your industry. Maybe you’re showing them a URL to your blog post because you’re notifying them that you made a new blog post or that you setup a new webpage and they should check it out right away.

The second type of email you can send is a reminder. This is even easier. You already sent them a link in an earlier email so you’re just making sure that they clicked on that link and saw what you had to say. Sometimes these are things that you notify them about change.

For example, you made a blog post, people looked at it and commented. Now you can send an email telling people that people left comments and that they should now join the discussion which is taking place there. If you sent a link to something to buy, you can deliver different reasons in different emails why they should click and buy right away.

The third type of email to send is an email that demonstrates some kind of value that teaches them something and this is as simple as taking your articles and putting them in your email follow-up sequence. You can put blog post, maybe abbreviated forms of blog post, lists or something that gives people really powerful advice, tips, rants or tutorials in the form of email.

I hope that helps you decide what to put in emails and what kind of emails to send on a regular basis to your email opt-in subscribers. Send notifications so that people know about something new, send reminders sending them back to links that you shared before and value where you might share some kind of content in that message and even have a link below that. So, send those three types of emails and let me know how it works out.

Guidelines for Writing The Best Email Copy and Subject Lines

To write the BEST copy for your follow-up e-mail, you need to use these Guidelines.

Map out your offer on paper. Take notes, have all the details BEFORE you begin.

Get the answers to every one of these questions…

1. What is the TARGET Audience?
2. What is in it for “Them”?
3. What is the Urgency?
4. What are the Compelling Benefits?
5. What Length will the Copy Be?
6. What is the Call to Action?
7. Which Links are to be Included?
8. Who is the email’s Sender?
9. What contact information will be used?
10. What will the extra Benefit (BRIBE) in the P.S. be?
11. Restate your Biggest Benefit and include a Bonus or Two!

The Call to Action:
Click here now to Learn More…
Click here now to sign up/subscribe
Click here now to follow the link
Visit my website @___________ for more information.

Be sure to State: What…you want the reader to do!

On the Website: Complete the Sale, Overcome Objections and Build the
Value of your offer with Details and Benefits.

Always Generate Excitement and Curiosity with your Benefits.

Do your Selling on the Website, not in the email you send.

“Hypnotize the Reader” Grab their Attention with Compelling Benefits.

Use informal speech, vocabulary at the 6th grade level and use their first name.

When you finish writing, set the copy aside, and come back to it in an hour or so!

Then, you scan it to see how EASY it is to read Quickly. (10 seconds) It must Grab your attention in 10 seconds and cause you to want to read MORE!

If it doesn’t GRAB your attention and cause you to want to Learn More…Rewrite the copy with the Main Benefits, and be sure to Convince your reader to TAKE ACTION!

Now, the most IMPORTANT part of your Email!

The Subject Line. You should not use more than about 50 characters in a Subject Line. If you can use 35 to 40 characters, you will have a better chance of the email being opened.

There is even more likely hood of opens when you use their First Name in the Subject Line and keep the email short and to the point.

Remember you will be doing your SELLING on your Website!

Always relate the Subject Line to the Content of the Email message.

If you can’t grab them with your Subject Line…they won’t open your Email. No Opens = No Sales! Simple as that. Make the Subject Line Affect them Personally, because you MUST make the reader WANT to read your message.

Don’t let the BEST Part of a Subject Line be “cut off”, four or five words, including their first name is a good limit to your Subject Line.

Don’t use all CAPS in a Subject Line, it may be thought of as SPAM or shouting. Also, no! or $ signs in your Subject Lines.

The reader may ask themselves….What’s In It For Me or So What? or Why should I open this Email? So,be sure to have the answers in the Email.

Good Email Copy will…
1. Make an Announcement/News,
2. Leave some Curiosity,
3. Have a sense of Urgency,
4. Show the Biggest Benefits (Save Money or Time).

The Key to your Email is…How will they benefit from reading, What will they learn, will it save them time or money, and How will it Improve their LIVES.

So, to wrap up this message:

Always relate your Subject Lines to your actual message’s Content.

Write compelling Subject Lines so people will WANT to Open and Read your Email.

Personalize with their first name, and don’t use all CAPS,!! or $$

Do Share News, Add Curiosity and a sense of Urgency and always show your Biggest Benefits!

Automated Email Marketing Can Boost Your Online Business

You can make use of automated email marketing to give your online business a rise and make your marketing more effective. As you probably know, email marketing is essentially ‘selling’ a product or service to your subscribers through an email campaign.

The process behind it is this: you court visitors to your website to subscribe to a newsletter and in the process of providing information to the subscriber, you ‘sell’ to him or her. You can do this by simply encouraging them to opt in, or you entice them with a free product with the condition that they will sign in to receive your emails or newsletter on a regular basis.

While this model is a very effective way of selling, it can be tedious and very time-consuming if the process is not automated. Automated email marketing helps to dramatically reduce your effort in any email campaign. Once you have an automated system in place, you will require less effort and time to be managing your subscribers.

Build Trust And Confidence

The philosophy is that if you are communicating with your subscribers regularly on a given subject, they naturally come to trust you as an authority on the subject, and selling or recommending a product to them becomes easier. Their continuous subscription to your newsletter is always a good indication that they are interested in the subject you talk about.

For automated email marketing to achieve the results you want, there are three important things you need to keep in mind. They are newsletter design, content and scheduling.

Design of Your Email Newsletter

The design of your newsletter needs to be very professional and reflect the subject you are dealing with.If for example you are teaching graphic design in your newsletter, you may want the newsletter to be colorful yet simple and professional. The theme of your newsletter always has some effect on your email campaign.

In other cases, consider using plain text in your emails. That makes it very easy to create the newsletters, and they are readable in any email software as well as web mail. Many of the top internet marketers are using plain text in their emails.

Provide Useful, Quality content

For your automated email marketing effort to be a success, you need to be very particular about your content. This is probably the most important of all the factors to consider because the philosophy behind this marketing model is to establish trust and credibility with your subscriber.

And if you don’t have a compelling content that will stimulate some desire in your subscriber to read your mails, then your marketing efforts will amount to nothing.

Apart from having a useful and high quality content, you must learn to create captivating titles and a strong call to action. If these features are missing in your email marketing campaign, then you are missing the point.

How Often Should You Send Emails?

The last but equally important factor to consider in your automated email marketing is the strategic scheduling of your emails. While you don’t have to bombard your subscriber with emails at every least opportunity, you have to make sure your emails are scheduled according to what you told your subscriber when he/she was opting in.

Depending on your business and your available time, you can send newsletters daily, weekly, monthly, quarterly etc. Once or twice a week should fit most businesses.

This does not mean you can’t send emails to your subscribers apart from these scheduled times. However you should do this carefully and make clear that such emails are ‘special’.

These three factors, when integrated into any automated email marketing campaign would ensure that your efforts yield the results you are looking for.

Is It Time to Start Writing an Ezine? 4 Reasons Why It Might Be

Have you begun to think you’re ready to start sending your own ezine? You may subscribe to many electronic newsletters and think that this is the right time to publish your own to take your business to the next level.

You’re absolutely right! Let’s take a look at some reasons why it might be a perfect solution for you to publish your own ezine.

1- You want to build trust with your clients and prospects.

Communicating regularly with your email list is a way for you to establish a relationship and build a rapport with your readers. It takes time to gain people’s trust – and regular interaction allows your readers to get to know you, a little bit at a time. Then, when they’re ready to make a purchase, they won’t hesitate to purchase from you.

2 – You want to expand your business reach.

You may have only a small number of client emails, but that list can expand exponentially. When you publish an ezine you can ask your readers to “share” with their friends and colleagues so that you gain new sign-ups – and get in front of more people.

Also, when someone comes to your website you can have an ezine sign-up box so that you can capture their name and email – instead of having a website browser leave your site without connecting with them.

3- You already have a lot of content to share.

You may already be an avid writer and have tons of articles ready to publish. You can take that content, break it up a bit into smaller articles, and have months, if not years of content all pre-written! For example, you may have an article on “The 5 Tips to Grow Healthy Plants” that is 1500 words long. You can re-swizzle that article by stating the 5 tips and then only a few sentences about each – more of a summary for one. Then, take each tip and create an individual article for each of the 5 ideas. You’ll have created 6 separate articles from one!

4- You want to get people to buy, without “blatant” selling.

Sending an ezine is a “win-win” for you and your readers. They get valuable content in the form of a well-written article. And you get the opportunity to promote a product to your list each and every time that you send your ezine. You kind of get to “slide” the promotion in at the end so that it doesn’t seem to your readers that you are just trying to sell to them.

Ten Tips For Writing Effective Email Messages

Writing effective email messages is a challenge to most marketers, especially newbies. Although most people think it’s easy to write mails, writing emails for your marketing campaigns is not like writing emails to your pals. Since you are writing with an aim of turning your visitors into buyers, you need to acquire the skill of writing messages that impact on your subscribers.

In this article, I would like to share with you 10 tips of writing effective email messages intended for your marketing campaigns. If you really want to succeed with your email marketing drives, you have to take the following points into consideration when writing your emails.

1. Taking care of the way you compose your email SUBJECT LINE is one of the most important factors in writing effective email messages. Your subject line should be brief but giving the message you want to convey to your readers. If the subject line fails to attract your readers’ attention, they will see no reason why they open to read your messages. Learn techniques of how to write attention grabbing subject lines or headlines. Remember that a powerful subject line or headline is a key aspect of writing effective emails.

2. Learn how to use the Carbon Copy (Cc) and the Blind Carbon Copy (Bcc) sections well. When sending your email messages to more than one person, it’s important for you NOT to place the rest of the email addresses in the Carbon Copy Section because they will be read by all your recipients. To avoid this happening, place the additional email addresses in the Blind Carbon Copy section. The addresses will not be viewed by other recipients, who will receive your messages.

3. Use opening questions when starting your messages. Knowing how to compose attention grabbing questions at the beginning of your mails is an important factor in writing effective emails.

4. Call for action when ending your email messages. Remember that the purpose of your messages is to turn your visitors into buyers. It’s therefore important to learn various techniques of ending your messages with a call for action if you want your messages to be effective.

5. Writing effective email messages requires you to use the best email format. Although people may prefer using HTML format for various reasons, text format is still the best option because not all your readers will be able to view your message in HTML The best way of writing effective email messages is by using the two versions to accommodate all your readers. But if you are not conversant with HTML, then text is the only option you have.

6. Personalizing your emails is an attention grabbing way of writing effective email messages. When you are writing your headlines and message body, it’s effective to refer to your recipients by their names. People respond positively when they perceive themselves as being part of your group.

7. Mind about the length of your email lines. When typing your emails, try to limit each line to not more than 65 characters because some email programs do not automatically wrap the text. If you do not do this, some of your email recipients may either receive your email message as one long sentence or a zigzagged kind of text with lines not proportionately distributed.

8. Use links well. When placing web addresses in your email messages, begin the addresses with http:// but not with www because some email programs may not automatically create live links with only www. Additionally, when including an email address within your email message, always include “mailto” to create a live link.

9. State the benefits clearly. Writing effective email messages entails pointing out the benefits of buying your products or using your services. Your email message is like your ad copy or sales copy. People are more likely to take action if they can see realistic benefits in your messages.

10. Last but not least, write your email messages in easy and understand English. Remember that you are writing to make a sale and to make sense as well. Simple English will enable your readers to understand your messages properly.

Good Methods of Writing Successful Marketing Emails

In our modern world, emails are replacing traditional mails in an incredible speed. People will no longer have to go to the post office to send mails and wait several days for their mails to be delivered. It only takes seconds or less for an email to arrive in the recipient’s inbox.

With only a few mouse clicks, businesses can send marketing emails to millions of customers, and email is completely free. Email marketing is a cheap and effective online marketing channel. However, it would annoy email users if used improperly. You might be put in the spam list, which might lead to the failure of your promotion campaigns in the future. The following methods will help you develop an effective email marketing campaign in the long term:

If you have a website with a fair number of daily visitors, then let them subscribe their email address to receive newsletters (about new products, special offers, sale-offs and so on) from your company. In this case, your customers actively ask for the information they need. Let your customers select the kinds of information they want to receive. This makes them feel comfortable when they subscribe. More customers subscribing for newsletters means they are more concerned with the information you provide.

Firstly, give your email a title which is similar to a news headline, along with your offers. Your must choose the email’s title very carefully. It should be suitable for your audience, clear in meaning in order to avoid misunderstanding, easy to understand and specific enough not to cause confusion. It is best to mention the benefits in the email’s subject so that the receivers can be impressed immediately when they saw the email in their inboxes. For example, a good title might be “Washing machine sale-off up to 40% this summer”

Secondly, the content of an email should not be long. Try to focus on the offer(s) that you mentioned in the email’s subject. You should keep the message short and go straight to the point. This is very important as it affects whether the receivers continue to read or not. Never offer many products at once or your customers will feel overwhelmed and uncomfortable. You should include important details such as price, payment methods or shipping because this saves your customers a lot of time looking up those information on your website. You can also quote press releases about the quality of your products or services in the email. Other information or materials like user manual or product specifications should be linked using hyperlinks from the email.

Next, design the email as simple as possible. You can insert images to demonstrate your product, use colors to highlight the most important parts. The space between sections or paragraphs should be doubled. Avoid writing unnecessary things or leaving your content unorganized. All-capitalized sentences and the use of too many exclamatory sentences are strongly discouraged.

Last but not least, in the email’s footer, you should repeat the benefits that your customers can get if they place orders during the time of your marketing campaign. Do not forget to give your best wishes to the receivers and express special thanks for reading the email. Do take note that you should give your subscribers the option to opt out of the mailing list. This will only strengthen your customers’ impression about your company.

In short, to create an effective marketing email is not too difficult if you follow the suggestions above. Customers are always interested in benefits and offers and they are willing to receive your emails as long as you give them what they want. That will surely increase your revenue significantly.

Email Marketing Changed the World

Email marketing is a process of direct marketing that relies on electronic mail in order to communicate fund raising or commercial messages to the clients which means that each and every single email that reaches a client is part of the process. It is considered to be a great way to form different types of relationships with people on your list and don’t lose contact, while getting more business without having to do any other activities. This notion is used to refer to enhancing merchant – customer relationships while sending emails and encourage client loyalty.

Emails can also be sent to acquire new clients or to convince actual ones to purchase various products immediately. Email marketing consists as well in posting advertisements to emails sent by different firms to their clients and sending emails through the internet which is the only possible mean for that to happen.

The advantages of using this form of advertising are numerous. First of all it is said to be one of the most effective tactics of marketing via the internet. More than generous numbers of subscribers have agreed to receive scheduled email notifications on different subjects they are interested, not to mention the fact that half of all internet users send or check emails on daily basis. It is also relatively low budget as the effectiveness of email marketing is 20 times bigger than that of the direct mail as usually people are more inclined to open and read an email than to open direct mail packages. Studies concluded by the Direct Marketing Association concluded that traditional methods of advertising are no match to the response rate of emails which is 50 times greater.

The disadvantages reported by different email services companies refer to email deliverability which is still a problem for marketers who are legitimate as the averaged delivery rate is of 56% while 20% of the emails were rejected. All companies must verify that their programs respect spam laws. Aside from respecting all legal requirements, the so called “email service providers” started helping clients to manage and establish personal email marketing campaigns, providing assistance and statistics regarding the number of emails that were received and opened and if any links were clicked.

This process should be used as a method of balancing marketing campaigns. The secrets are truly easy to access and guarantee the lucrative nature of such a simple way of advertising. The world has changed fundamentally and the way it works too and all we have to do is to adapt and embrace all the technological advantages that are out there.

How to Write Hot-Button Sales Copy in the Coming Recession of 2012

There are, as you may have heard, 13 human motivators, or “hot buttons” that inevitably drive sales.

Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and you’ll easily deliver your customers to the precipice – the point at which he or she is presented with an all-important and consequential decision:

To buy… or not to buy.

Yet, use more than one, or at the most two hot button motivators in a single marketing campaign… and more than likely, you’ll lose the sale.

Just as a sentence should contain only one thought, lest in confuse and distract the reader, a sales promotion should appeal to one dominant motivator at a time.

So which one, or two motivators will work best in the coming recession of 2012?

First, let’s identify these 13 motivators.

In no particular order, they are:

1. Fear

Fear of lost opportunities, or the loss of a possession. (Plus, millions of people just love it when they’re scared – why else Stephen King and Final Destination 5?)

2. Greed

The coveting of more… more… and more(And its still never enough)!

3. Vanity

Mirror, mirror on the wall… (Indeed, why mirrors at all)?

4. Lust

Sex sells. Dare to deny it.

5. Envy or Jealousy

It all began when we were little mini-me’s, and we pulled on mommy’s skirt and screamed: “I WANT ONE, TOO!”

6. Pride

Who doesn’t want to be valued and feel important… (And drive a BMW)?

7. Laziness

Why stand when you can sit; why sit when you can lie down; why work when someone else can work for you (otherwise known as outsourcing)?

8. Anger

You’ve been robbed! You’ve been cheated! And now you want REVENGE!

9. Strength

C’mon, do you know anyone who really wants to be weak?

10. Charity

The pleasure is in the giving (so they say).

11. Hope

Why else do we suffer the slings and arrows of outrageous misfortune (Shakespeare). Because… after all, tomorrow is another day (Gone with the Wind).

12. Prejudice

We all have one or two. Because in some perverse way, it makes us feel better about our miserable, guilt-ridden selves.

13. Justice

The politically correct, socially acceptable and legal equivalent of revenge.

Ok, so which hot buttons work best in a recession?

Hold on, not so fast.

Along with these 13 motivators, we humans are also prey to 12 universal desires.

Indeed, at one time or another, regardless of our sex, age, race, political persuasion, or whether we watch CNN or FOX, we are all subject to these 12 desires – and some of us are subject to all of them all at the same time!

Again, a warning: Pander to more than one or two and you will muddle your marketing message.

Okay, these 12 desires are, in no particular order (and they need no explanation):

1. Money

2. Good looks

3. Comfort

4. Time

5. Praise

6. Popularity

7. Leisure

8. Self-confidence

9. Enjoyment or pleasure

10. Success

11. Health

12. Security in our old age

Now, which of these 12 desires appeal most strongly to consumers during a recession – when money is tight, the future is murky and an overall sense of anxiety and dread causes many a sleepless, frightful night?

Hmn. Well, truthfully, from where I stand, a recession won’t stop, inhibit or negate any of them!

They all belong to the basic human emotional and visceral food groups, regardless of whether Bernanke institutes QE3, or not.

Because they function in all climates – and in all economies – indeed, they will survive and thrive in the best of times and the worst of times (Dickens, sorta).

Therefore…

Great News!

If your product or service can successfully satisfy any of these 12 desires, your promotion could be squarely on the road to making you oodles of money – if you can combine it with a hot-button recession-proof motivator!

Important Caveat: The desire you choose to arouse and satisfy must berelevant to your product.

For example, if you sell car parts, security in old age or good looks might not be the best two desires to leverage.

But, if you sell pimple cream… good looks certainly works, as would popularity, praise, self-confidence, and, a case could even be made for health (after all, if you look good, you feel good).

Okay, now on to…

The motivators you should absolutely use in a recession…

Well, FEAR certainly works – but use it sparingly. For example, use it in the lead, to get the readers attention. After all, you don’t want to drone on and on about how terrible things are – they get enough of that watching the nightly news on TV.

What they really want, therefore, is HOPE!

Okay, so now we’ve got two motivators that go hand-in-hand: FEAR and HOPE.

Anything else?

ENVY or JEALUOSY works.

For example, your prospect grumbles to himself: “Gezus! How can Harry next door still take annual Hawaii vacations, when I can’t even afford to fill my gas tank?”

So, here comes your product to the rescue, allowing him to act like neighbor Harry, thereby restoring his PRIDE (and presumably filling his empty wallet and gas tank).

LUST, now that’s clearly a motivator for all seasons. Nothing will stop carnal desire, not rain, nor hail, not even old age (as long as your product has the horse power of a little blue pill).

GREED, on the other hand, wouldn’t work.

The average consumer isn’t looking for more – he’s looking to hold on to and protect what he’s got.

And for that same reason, CHARITY isn’t a big motivator in tough economic times either, unless…

Your customers are rich and philanthropic. And if they are, then GREED or CHARITY, and certainly VANITY can be used with wanton abandon!

What about ANGER? Absolutely!

Yes, play into the rage – the loss of privilege and comforts that a recession robs your customers of.

And by all means – pin the blame – join your customers in throwing rocks at the enemy!

Who is the enemy? Those whom your customers may have a PREJUDICE against – Wall Street, Congress, Obama, the Tea Party, your landlord, your boss who denied you a raise, the list could be endless!

After all, your customers want, indeed they demand JUSTICE!

But be smart and sensitive about it. Use good taste. Don’t blame the Jews, the blacks, the Mexicans, the poor, or even your mother-in-law (unless you’re fully capable of cooking and doing your own laundry).

And what about LAZINESS? Silly question – that’s another all season perennial!

For example, there are millions of overweight men and women who would eagerly pop a handful of pills rather than run 5 miles on the treadmill, much less deny themselves the pleasures of chocolate, ice cream and cake.

And if a pill, powder, or chair (which easily folds and stores in a closet), can miraculously turn their pot bellies into a rippling rack of 6-pack abs in 90 days or less – and – give them the STRENGTH to bend steel in their bare hands and leap tall buildings in a single bound (Superman) – it’s a no-brainer!

My, my, my, dear marketer, what have we just discovered here?

There are no one, or two, hot button motivators best suited for a recession!

Depending on who your customers are, what they value, what drives them and what they desire – there are exactly 13 motivators… and 12 desires… to choose from.

In which case… what recession? 2012 is going to be a great year for you!

5 Step Roadmap to Successful Email Marketing

Did you know you can get up to $50 return on every dollar spent on email marketing? What is the secret of their success? How do they achieve very high levels of responses? The great thing about email marketing is that everyone both novice and expert alike have to follow the same 5 step roadmap to be successful.

Action One: Define your business objective

You need to be absolutely clear about what you want to achieve. Is it customer acquisition using promotional offers? Is it sales lead generation to secure qualified prospects? Is it customer nurturing and retention with relevant & informative newsletters? Whatever it is you must have a clear and defined business objective.

Action Two: Build your email list

Successful email marketing starts with quality contacts. You can start with a handful of contacts. When you make the effort to email relevant content to your list, you will start achieving your business objectives. Put a plan in place to start growing your list. Use your website to collect permission based email contacts using enquiry, registration or subscription forms. Make sure every member of your staff understands the importance of building your list. Collect email contacts at every opportunity making sure you get their permission to contact them with future information.

Action Three: Prepare your message

Do not rush to get your email out. Plan ahead and spend most of your effort on the message you want to get to the recipient and what action will result from it. Take care that the message is relevant for your target list. Put yourself in the position of the recipient. Will you want to open and read the email? What is in it for them? Will the message compel the recipient to your desired action? Every message you send out must provide real value to the recipient so that they will be continually receptive to your messages. Follow the AIDA guide; attract the Attention of the reader, generate their Interest, create a Desire for the reader to act and provide them with a call to Action.

Action Four: Test and test again

Statistics have demonstrated that most (65%) of us will open an email because we know and trust the sender. This trusting relationship is built over time by providing relevant information that is of value to the recipient. However, even if you are a trusted sender you must not take the relationship for granted. Test that you have a compelling and interesting subject line that will encourage the recipient to open the email and act on your message. Send the email to a test group of contacts. Test for open rates with different email subject lines and test click thru rates for different call to actions. Once you have the email that best performs send it to your target list.

Action Five: Measure and track your results

Use your email marketing analysis tools to measure the results of your effort versus the objectives you have set for the email marketing campaign. What worked? What did not work? What did we learn? How can we improve and do better next time? Let this become your digital marketing system. As you gain experience and learn what works for your business and target market you will be able to crank up the digital marketing system to generate more business results for your next email campaign.

Why Use E-Mail Marketing? Nine Good Reasons!

E-mail is one of the most effective vehicles of marketing, offering great opportunities for businesses, such as:

1. It’s cheap

E-mailing is the most cost-effective way, accessible to business today to do marketing,. There are major economies, no production or printing costs. There are self-service solutions to help you save on the cost of e-mail marketing service providers.

2. No limit to reaching your prospects

The media is limited to certain regions, while e-mail recipients can be reached anywhere in the world.

3. Immediacy

With the buttons “call to action” included in the e-mail messages, people are invited to perform a specific task or tasks in favor of your objectives. The words that bear the “Call to Action” offer a specific task to your audience, such as: visit, call, download, play, forward. Readers are invited to take immediate action, which increases conversion rates.

4. Ability to target the public

With e-mail marketing, you can exclude some of your audience like people who will never become your customers and focus on those most likely to be interested in your products and / or services. Your response rate depends on the relevance of your offer to your prospect.

5. Consolidation of customer relationship

Among the best ways of consolidate the partnership with your buyers is to send them regular newsletters where you tell them of company activities, new services, promotions, or events… The newsletter is a wonderful way retain customers.

6. Personalization

People are more likely to spend their time reading something interesting. Seeing their name in the message or in the subject line, creates a sense of relevance and encourage them to read the message and take appropriate action.

7. Segmentation is possible!

You can segment your customers and adapt your message to the interests of each group, taking into account their age, gender, region and their buying behavior.

8. Measurable results

With e-mail marketing, you can track what happened after the mailing of a campaign: the ESP will provide you with data about the gents who opened your emails, who forwarded them to other correspondents, what links they clicked and which of them have unsubscribed. Tracking has an impressive value because it helps you improve your email marketing strategy.

9. Forwarding

Your prospects will tell others about your offer, by pressing the Forward button. If you use a link to forward your e-mail, you will know who sent the e-mail to other correspondents.