Category Archives: Social Media

Direct Sellers and Small Businesses: How to Socially Bounce

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Social media is one of the latest tools that direct sellers and small businesses can utilize in reaching their audience and engaging with their consumers. Brands of today realize the importance of establishing a presence in the online world, since this is the way most people are now connecting with the businesses, brands, and products they love. And because social media is currently where the people are, it's also where most brands choose to connect with their customers and build relationships with them.

Of course, it's important that before you decide to use social media in your campaign, you need to make sure that you already have your plans laid out. You don't want to just jump into the fray without a strategy in place. And you should definitely understand how you're going to integrate the ...

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Do’s and Don’ts When Using Twitter for Business

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Twitter is very large and growing every day. At last report there were over 1.6B search queries a day and over 460K new accounts added each day. In addition, Twitter users are younger, better educated and have higher incomes than the general population. What does this mean? Twitter for business is real and you better not ignore Twitter. With that in mind, it's important to know how to use Twitter properly to attract and keep your fans.

Do's:

Write original content to add value and attract followers. This is probably the most important thing to remember. People want to hear your original ideas and comments.Create an optimized bio/profile with keywords and link to where people can find out more info about you such as your "About Us" page on your website. Your bio is only 160 characters ...

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Five Steps To Find Your Social Media Stride

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It's very likely that anyone in the social media field has heard the phrase "social media is not a sprint but a marathon." As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that this statement is one hundred percent true.

When most of us start out in social media, it's hard not to behave like a kid in a candy store. We want to be on all the social platform, we start conversations at every turn, we tweet, we post and we follow everyone we come across. While this strategy may work well in the beginning, it is definitely difficult to sustain in the long run. Especially as your list of clients and client responsibility grows. We want to do it ...

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How To Make Social Media Marketing For Small Businesses Pay Off

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I own an advertising agency and can't figure out why people want to spend so much money on advertising yet they will invest so little in social media marketing. For a relatively small investment (time) the returns are potentially huge. Sure we love our TV advertising clients and we love designing great looking magazine ads but when you want to buy something, anything where do you look? If you are like most people the answer is that you search the internet to find just about everything.

This is where I feel that so many small business owners miss the boat. Some business owners get started with social media marketing and fail to give it the time required to make it pay off. They generally will setup something using these four:FacebookLinkedINYoutubeTwitter

Then once they have all of those ...

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