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	<title>Web Design Company, Charlotte NC &#187; Search Engine Marketing (SEM)</title>
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		<title>Why SEM Is Worth Your While As a Small Business</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/why-sem-is-worth-your-while-as-a-small-business-2/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/why-sem-is-worth-your-while-as-a-small-business-2/#comments</comments>
		<pubDate>Sun, 20 May 2012 02:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[SEM &#8211; Search Engine Marketing has mostly been viewed as a tool of companies with a large budget to put themselves at the top of the search. But what most small business don&#8217;t realize is that they too can be at the top of the search or most importantly on the first page of the search and not feel overwhelmed by going beyond their budget. It will take some work, but it will pay off in the end. Refining your keywords and making sure your landing pages are optimized will be key to making sure you get the results that you want. Think about it &#8211; Google has the #1 advertising network reach and gets over 2.5 billion page views per day. That basically translates to 89% of people using Google for search. Other search engines also use google technology for search (Ask.com, AOL, etc.). Mixing a little SEM into &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/why-sem-is-worth-your-while-as-a-small-business-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Fashion Accessory for the Business Savvy</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/the-fashion-accessory-for-the-business-savvy-2/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/the-fashion-accessory-for-the-business-savvy-2/#comments</comments>
		<pubDate>Wed, 16 May 2012 13:07:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/the-fashion-accessory-for-the-business-savvy-2/</guid>
		<description><![CDATA[In the world of today&#8217;s modern business climate there&#8217;s no denying that the website is king. Small businesses without this platform of online ordering, descriptions of their service and unrivalled sales patter fall to the bottom of the business heap immediately without a website. However, although the internet is a marvellous marketing tool that enables new businesses to compete with the old, the days are gone when just owning a website was enough of a presence to get you noticed. Backwater Business = Big Brand! The commercially minded have tapped into this fabulous resource, and backwater businesses are receiving the same amount of traffic as if they were situated on Bond Street in London. The internet makes marketing an even playing field and with the right copy and design, a small shop can promote itself as a global brand. The other advantage is location, as most services, such as web &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/the-fashion-accessory-for-the-business-savvy-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/the-fashion-accessory-for-the-business-savvy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Proper Website Promotion Through SEM</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/proper-website-promotion-through-sem-2/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/proper-website-promotion-through-sem-2/#comments</comments>
		<pubDate>Fri, 11 May 2012 22:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/proper-website-promotion-through-sem-2/</guid>
		<description><![CDATA[A business will use all means to achieve good promotions and advertising. But when it comes to an online business, there are so many ways to do promotion. In fact, a lot of businesses turn to do operations online because of this reason. It is very much easier to advertise online because it has a wider range and can easily reach people all across the globe. This can be achieved with proper methods and strategies used. One of the most used techniques for good website promotion is SEM or search engine marketing. There are various methods used in Search Engine Marketing. These methods are widely used by businesses today. Whichever method a business uses as long as it is performed properly, it will result to good output for the business. A business may use SEM methods like email marketing, affiliate marketing, SEO or search engine optimization, PPC or Pay per &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/proper-website-promotion-through-sem-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/proper-website-promotion-through-sem-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Optimization: Effective SEM Method</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/social-media-optimization-effective-sem-method-2/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/social-media-optimization-effective-sem-method-2/#comments</comments>
		<pubDate>Sat, 05 May 2012 13:02:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/social-media-optimization-effective-sem-method-2/</guid>
		<description><![CDATA[When it comes to online businesses, there are so many methods that one may use to get them popular in an instant. These methods can also help in increasing the sales and profits of a certain online business. To be able to do these, one must achieve good traffic to their website. And this is what the methods are doing. This is the only way to get an online business become visible in the eyes of online shoppers. One marketing technique being used by online business owners is SEM or search engine marketing. This technique makes use of the resources that the internet has so that a website can be able to achieve the traffic that it needs to produce sales. With SEM, one can use different methods to be able to apply its principles properly. One can use PPC or pay per click, video marketing, press releases or even &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/social-media-optimization-effective-sem-method-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/social-media-optimization-effective-sem-method-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>High Quality Content &#8211; How to?</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/high-quality-content-how-to/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/high-quality-content-how-to/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:47:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/high-quality-content-how-to-feed-the-panda-in-2012-2/</guid>
		<description><![CDATA[How people find your website through Google can have a major impact on your business and sales. Recently, Google made changes to its search algorithm to help improve the quality of search results provided so that previous &#8216;black hat&#8217; tactics such as link spamming, link baiting, and dummy directories, were rendered useless when it came to achieving a better page rank. Google doesn&#8217;t want people flubbing its system to get better search results, because the average search performed by a person is becoming more intelligent. For this reason, high quality content is the path to ensuring your place on page one of a Google search. Content Prior to Panda One of the early tactics that many black hat SEO users tried with Google was posting the same content over and over on different web addresses, hoping that the links within the articles would quickly boost the ranking of their pages. &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/high-quality-content-how-to/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/high-quality-content-how-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn How To Stay On Top With SEO</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/learn-how-to-stay-on-top-with-seo-2/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/learn-how-to-stay-on-top-with-seo-2/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 09:11:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/learn-how-to-stay-on-top-with-seo-2/</guid>
		<description><![CDATA[You can find some literature on SEO strewn all across the web, but you need to find out the latest and most accurate information out there if you hope to create a popular blog or website. Some of these tactics can be quite complex, so we&#8217;ll go over some good information in this article to help you out. Writing guest blogs on other sites that share the same topic as yours is great, but make sure to include your bio and a link back to your site at the end. In return, most blogs will want to be able to do a post on your blog as well, which is only fair. Monitor and analyze your search engine optimization efforts regularly. If you don&#8217;t do this you will have no way of knowing which SEO methods are working. The best way to track and evaluate SEO work is to join &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/learn-how-to-stay-on-top-with-seo-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/learn-how-to-stay-on-top-with-seo-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Strategies To Improve Website Visibility and Traffic</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/strategies-to-improve-website-visibility-and-traffic/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/strategies-to-improve-website-visibility-and-traffic/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 16:36:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/effective-strategies-for-improving-website-visibility-and-traffic-2/</guid>
		<description><![CDATA[When a person mentions the idea of search engine optimization or Search engine optimization for a particular website, people may well cringe. The art of achieving best rankings is on everyone&#8217;s thoughts but is truly misunderstood by most. Some of the more popular concepts becoming discussed are unproven or have resulted in some internet sites being banned by Google. The reality, nonetheless, is the fact that with the proper info, the concept of Search engine optimization is straightforward to understand and a powerful ally for doing well on the internet. With the proper data, you&#8217;ll be able to use search engine optimization to improve your internet sites ranking. Here are some ideas to get you started. Getting started with optimizing your website should always begin with on-page optimization. The idea of on-page optimization is truly focused on ensuring that your website adheres to SEO best practices such as working code, &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/strategies-to-improve-website-visibility-and-traffic/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/strategies-to-improve-website-visibility-and-traffic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Your Business Showing Up In Local Search?</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/is-your-business-showing-up-in-local-search-on-the-search-engines-your-competition-is/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/is-your-business-showing-up-in-local-search-on-the-search-engines-your-competition-is/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 23:44:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/is-your-business-showing-up-in-local-search-on-the-search-engines-your-competition-is-2/</guid>
		<description><![CDATA[When people start searching for your product or service, is your business showing up online? It is highly likely that your competition is showing up and you are not. In this article I am going to share with you how you can have your business, product or service show up in the Local Search Profile when people go online looking for what you have to offer in your specific Local Area. So What is a Local Search Profile? A local search profile is what shows up when someone in your town conducts an online search to find a specific business, product or service. Gone are the days when people grab the Yellow Pages when they want to find a plumber, chiropractor or restaurant. Be honest, when is the last time you actually used the yellow pages? People are now searching for everything online and with the latest technology, they are &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/is-your-business-showing-up-in-local-search-on-the-search-engines-your-competition-is/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/is-your-business-showing-up-in-local-search-on-the-search-engines-your-competition-is/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips For Hiring Search Engine Marketing Companies</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/tips-for-hiring-search-engine-marketing-companies/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/tips-for-hiring-search-engine-marketing-companies/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 04:25:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sales Page]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/tips-for-hiring-search-engine-marketing-companies-know-your-goals-first-2/</guid>
		<description><![CDATA[If you are in the market sifting through search engine marketing companies, then you are probably aware of the plentiful options to choose from. Some online business owners are overwhelmed with their choices and they end up hiring a firm that is incapable of providing the services they need. You need to start by identifying your search engine marketing goals to best determine who can offer services to meet your needs. There are three basic questions that you can start with when selecting a search engine marketing firm. These questions include the following: How do you like your website or business to perform one or several years from hiring the services of a firm? What is the desired amount of income in a specific period of time, say 3 or 5 years? How much are you willing to invest to ensure that your business increases its sales and profitability? There &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/tips-for-hiring-search-engine-marketing-companies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/tips-for-hiring-search-engine-marketing-companies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When To Use Google&#8217;s URL Removal Tool</title>
		<link>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/when-to-use-googles-url-removal-tool/</link>
		<comments>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/when-to-use-googles-url-removal-tool/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 18:33:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/when-to-use-googles-url-removal-tool-2/</guid>
		<description><![CDATA[Many people who regularly use the internet and Google believe that Google themselves run the web and control the sites displayed within the search engine results page (SERPs). But in fact the websites shown within the SERPs are controlled by the webmasters themselves. Although Google can make specific changes and take down websites for many different reasons, webmasters can choose to stop Google from crawling their website and let pages drop out of the index. But there are times when content may require to be taken down urgently and thus stop the pages from showing within the SERPs. Fortunately, for those who may require this service Google offers a removal tool that can help speed up the process. By completing the removal process, enough information should be provided that an investigation can take place with the hope that the pages are removed quickly. If you require information to be removed &#8230; <a href="http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/when-to-use-googles-url-removal-tool/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://webpolaris.com/charlotte-web-design-blog/search-engine-marketing/when-to-use-googles-url-removal-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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