Leverage Professional Expertise With Search Engine Marketing Companies

Managing and running a business website is never an easy task. Aside from the upfront website management tasks, it is also important to look into the search engine marketing aspect of your website. This will enable you to achieve organic ranking. This is when search engine marketing companies become a lifesaver for your business. They can perform a variety of services that will increase your business’ web visibility.

But first, you need to understand what a search engine marketing firm can do for you and how.

When To Hire An SEM Company?

The process of hiring outside help to handle the optimization side of your business website requires due diligence. After all, it is an investment of your money and resources. One of the most challenging aspects to address is deciding when to hire an SEO or SEM company.

Many experts believe that when it comes to hiring a search engine marketing firm, the sooner is better. You can expect more substantial results when you invest on optimizing your website from the very beginning, instead of incorporating it halfway through. It will also become more competitive with proper optimization from the get-go.

Another factor to use when determine when to hire an SEO company is the budget. Depending on the level of optimization required, the budget for it might also go up or down. Only you, the website owner, can decide though when is the best time to tap professional services for web visibility.

What To Look For

Finding the right firm to handle your search engine optimization and marketing is not a one-way street. There are several factors and procedures that you must consider. Thus, knowing what these factors are will make your job a lot easier when evaluating your choices.

Good Industry Presence and Reputation – You should begin with this particular qualification because even a qualified firm who lacks good reputation and reliable presence is not a good investment for you. It also reflects the principles of the business entity in general.

Methods Used – There are white and black hat SEO strategies that are used by business owners across the internet. However, you should stick to legitimate methods that produce organic results instead of spamming or other methods that might produce results but lack the integrity you need for your business.

Price Quotes – This is a practical factor to use when you evaluate a search engine marketing firm. You must therefore evaluate the size and scope of your SEM campaign to determine whether the price quoted by a firm is reasonable or too expensive.

Support – Search engine optimization and marketing is an ongoing process. Hence, it is important for a firm to establish relationship with their clients to ensure that they can be contacted on a regular basis or whenever assistance is required.

The final and most important rule before hiring search engine marketing companies is to learn about the SEO process yourself. Or else, you won’t be able to communicate to a firm what you aspire to achieve with your business and its SEM campaign. It will be like aiming at an invisible target.

The Difference Between SEO and SEM

Are you interested in successfully marketing your website on the internet? Have you thought about how people find out about your website and where visitors might come from? You could put out an ad in a magazine with your website address or a more effective option might be paid online advertising.

Internet marketing is normally comprised of two categories. SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These are commonly confused terms in the website industry. Sometimes website owners think that only SEO is needed when in fact it is also important to use SEM techniques to ensure the success of a website.

SEO (Search Engine Optimization) refers to the process of improving a website’s visibility by actually modifying the website itself. SEO is normally done by a website developer, copywriter or the website owner. An example of SEO would be using descriptive page titles on your website. Page titles help the directory pages determine what your content is about and direct properly direct people to your website.

SEM (Search Engine Marketing) refers to the process of driving visitors to your website by using paid advertising on other websites. This involves paying a company such as Google or Bing to list your website at the top of their search results. You can list your website on Google for free, but the free methods will not guarantee you will appear at the top of searches. When you pay for online advertising you can normally use a Pay Per Click, or Pay Per Impressions pricing structure.

Some common online advertising systems available today are:

Google – AdWords
Microsoft Advertising – adCenter
LinkedIn
Facebook Ads
Other Website Advertising Networks

Some other useful things you can do to improve your website’s visibility online include regularly updating your website content, blogging, creating XML sitemap file, submitting your website to major searches, adding clear pages titles and adding keywords.

When you add an XML sitemap to your website it helps the search engines list what is on your website easily. Daily little programs called “bots” run from the search engine companies which come and visit your website. These bots sometimes need to be told what to do. Helping them classify and categorize content on your site can increase how available your website content becomes on the search engines.

Be aware that sometimes it can take months for search engines to completely index your site. It is also sometimes possible if you have a lot of content for the bots to overload your website resulting in poor website performance.

Get Your Site on the First Page of Google

If you want to Drive Traffic to your Website or Blog, the #1 question to ask yourself is How to Get on the First Page of Google. This is the your most important problem to solve…if you are not on the first page of Google, chances are high that your site will never be seen or generate any real traffic…

One of the best ways to do this is to leverage Authority Sites such as YouTube, Squidoo, EzineArticles, Buzzle, Articlesbase, & Hub Pages. Authority Sites always win, then backlinks from other sites are the next best thing. Backlinks are like votes, the more the better. Post your content on Authority Sites & link them back to the same article on your site.

Quality & Quantity both count. One page that ranks on Google’s first page equals roughly 1 lead per day.

The goal is to have your article on the first page of Google so people looking for that topic can find it, click it, read it, then opt-in to your site. As long as your site has other good content, it’s likely the person that opted-in will come back for more. When they’re on your site & if they also opt-in to a lead capture page of some type, follow up with an email or phone call.

The types of articles that work best are either product reviews or problem/solution type, because everyone has problems that they want solved. Company reviews also work very well because most people will do research on a company to validate their decision about that company or before working with that company.

You’ll have to do some keyword research if you want to get on the first page of Google, by using Google’s keyword tool, there are other tools, but this is a good start.

You’ll be looking for keywords that rank on Authority Sites, like the ones mentioned above. When using the Google tool, set the Match Type to exact, then type in your phrase, you’re looking for Local Monthly Searches that are greater than 100. When you find one, then put that keyword phrase in a normal Google search window, enclose it in quotes & make sure you are not logged into Google, this will give you a better search result.

You’re looking for Authority Sites, when you find one, write your own article, submit it to Authority Sites…if you also submit your articles to other article sites, those articles should have a link pointing to the article on one of the Authority Sites, which will help your article rank higher. This is not the only strategy for ranking high on Google, but it’s a good start & you’ll have an edge against others competing for the first page of Google.

The strategies and methods for getting ranked high on the search engines can change, this will have an effect on the page ranking for your articles. Also the new Google +1 tool now plays an important role in your search engine ranking.

Your articles should be roughly 500 words. Use the keyword phrase 3-4 times throughout the article, don’t overdue it, otherwise it will not be as effective. When your article is finished, submit it to the applicable Authority Sites and make sure the article has a link back to the same article on your site.

The solution is fairly simple; the version of your article that you submit to the other article directories has links that point to the Authority Sites, the Authority Sites then point to the original article on your website or blog. This strategy creates lots of link-juice to your site, which ultimately helps rank it higher.

SEO Optimization Company – Choice Between Experienced Players and New Talents?

If you are planning to promote your business website to get more and more customers, you will surely come across the word, Search Engine Optimization or SEO. There are many search engine marketing firms who claim to be experts in the field. Choosing the right SEO optimization company to promote your business website is going to be a slightly tricky affair.

There are thousands of search engine marketing firms that offer excellent services to their clients. Some might be experienced in the field, while others might be practically new, and without much experience. So, how are you going to choose the right SEO optimization company among so many providers?

Let us now check out their pros and cons.

Experienced companies:

Experienced companies will know everything about the inns and outs on how to go about the SEO needs of their clients. They will even have the necessary resources and tools for conducting their jobs efficiently. By hiring the services of an experienced SEO Optimization Company, you can be assured of quality and timely delivery of services. They will have a well organized customer support team to keep you updated with the developments taking place on their end.

While there is no denying the fact that there is no substitution to experience, quality does come with a price. Will all that they have to offer, their fees will be on the higher side. This however might not be true in all the cases, as business will need to offer competitive prices, in order to get that distinct edge over their business rivals. Furthermore, you could also try negotiating their fees and check with them if they could give you further discounts.

New Companies:

If there is something very noticeable about newcomers, then it is most definitely their enthusiasm and energy levels. A new SEO Company might even go that extra mile to retain you as their long-term customer.

The biggest advantage of hiring new search engine marketing firms is cheaper rates. They might slash their profit margins to entice more and more customers. They would also be willing to give you discount on prices to make you happy.

However, lack of experience could also mean low quality, but again it might not be so with all the new service providers. Although they will still be in their initial stages, you will still come across professionals who are willing to work with commitment, and exhibit excellent business ethics.

The thing that you will need to know about the new companies before hiring them is their professionalism and competence. They might be low on resources, but they might be willing to put in that extra effort.

Hiring on short term basis:

The best way to gauge the potentials of any SEO optimization company is by engaging them for short term projects. If you find them to be reasonably competent during that period, you might want to think about extending your contracts.

Making your choice:

You could make sound judgments by considering the above mentioned points. Remember that your website promotion is something that is very important for your business, and you will need to make sure that the responsibility is taken up by the right providers.

What Is All This Duplicate Content Penalty Stuff Anyway?

In this article I am going to teach you about the duplicate content penalty and why it is important to understand the concept if you plan to use article marketing as part of your internet business.

So basically, duplicate content is when an article or blog post or maybe a product description is copied from one place to another. The first indexing of that content will get the ranking, and all the others will be penalized for copying.

Internet marketing relies very heavily on original content. Whether you have an ecommerce site selling softball gloves, or you have a blog that relies on advertising revenue, or your niche is article marketing to drive traffic, you have to be concerned with the duplicate content penalty.

For the first few years of internet marketing a person could just throw up a site of any kind and get visitors and sales. It was new, bright and shiny and people were attracted to it. Then, the shine wore off a bit and marketers had to actually do some marketing to get folks over to their site. They used content, any kind of content to get themselves ranked high on the search engines.

Getting these rankings was fairly simple back then. The name of the game was getting links to your website, using whatever method possible. So many marketers just copied content and placed it on their site or blog or just re-wrote it and published to article directories. This worked although it was against the better practices rules of the search engines.

Well, the search engines always told us not to use duplicate content. They said it just wasn’t fair and they would not count it as link juice for your site, possibly even remove your site from the listings. However, since the search engines didn’t follow their own rules at that time, many marketers chose to ignore them and get the rankings anyway.

Recently the big search engine has re-written its search algorithms and it has implemented those parameters that it always tried to use in the first place. Many marketers got bumped from the first page, some removed entirely. It left many companies scrambling to comply, trying to regain their foot hold on the market.

The moral is that you should create your marketing material with duplicate content penalty in mind. Write an article, place it either on your website or publish it to an article directory, not both. If you feel you need the content both places, then you must re-write it such that it is mostly original in both places.

Top Reasons Why You Need to Be on the First Page of Google

Why you need to be on the first page of Google? The answer to this question is very simple. Google processes billions of search requests every day.

It is also known as the Internet’s most visited search engine. This means that for any business, being first in Google means beating millions of other sites under the same niche.

Studies say that websites on the first page in Google search results receive 75% of clicks. This means that a website that occupies a prominent space in Google have higher chances of increasing sales. Owners of prominent business websites in Google do not look for clients anymore, as Google provides them the traffic they need every day.

The better question is how to be on the first page on Google? There have been thousands of articles, blog entries, and comments written about this question.

The one thing that they all have in common is the fact that to be first in Google is not an easy task. Anyone who decides to work on this all by himself or herself should prepare to work.

Money and time are needed to get on the first page on Google. But it is all worth it once the web site stays on top of the competition.

To be able to land on the front page of Google, one must first understand how the Google Page Rank system functions. This system is based on Hypertext Linking, which is a far more superior system compared to its predecessors.

This system provides faster and high quality search results. Back in the mid 90s, search engines were influenced by human interference making the search more arduous. Since Page Rank is based on Hypertext Linking, a site’s ranking is based on the number of links that point to a specific site.

In a way, these links vote for the “integrity” of a site to provide the right information for a specific keyword. There are some other elements involved in this system. But the most important fact that any website owner should take note of is that “high quality” links are necessary to get a good ranking.

High quality here means the sites that “vote” or point to the web site that is being promoted should be important sites as well. An example is a link from Yahoo.com is considered higher in quality as compared to a link from myfavoriteshoppingplace.com.

Getting on the first page of Google is not an easy task but anyone can start by identifying the keywords that need promotion. It is important to think like the person who is doing the search. How will a person type out his or her query in Google? There are also tools for keyword research that are available online.

Why you need to be on the first page of Google? The Internet is growing every day. To be on the first page of the top search engine is the only way to remain visible in the online competition. Most importantly, to be first on Google will help boost traffic.

The Right Steps To Choosing The Right Political Advertising Agency

Behind every effective political campaign is an amazing political advertising agency. There are a few steps to follow to ensure you chose the best advertising agency. Using the internet as tool, you will have many options available to you. When choosing a company, keep in mind that the companies you search for are also experts in internet marketing and social networking, as well as traditional marketing.

To begin, do some research and compile a list of the top ten agencies you are interested in. Dig deeper into this list of agencies and find out what kinds of services they offer. Another great way to research is through “word of mouth.” This tactic helps you get a feeling of the agencies by asking around. You will be able to see who others have used in the past and get their opinion of their experience.

Doing this little bit of research will help you to narrow down your list. Aim to have at least five or six agencies, after narrowing down.

After you have done a little beginning research, you want to go back online and search each agency. Make it your goal to find out if they had any success in political advertising in the past. Check to see what the reviews are, but remember that everyone and anyone can write anything and post it on the internet. Make sure the information you are viewing is from a credible and reliable source. After doing more of this research, try to narrow it down to two agencies.

After you have chosen the final two agencies, call and make an appointment to meet with them and their team. A good tip, before you actually sit down and meet with them, make a list of questions you have. Once you are in the meeting it could be easy to lose your thoughts and not get all of your questions answered. Creating a list of questions beforehand will allow you to make sure you choose the company that will meet your needs.

Choose the agency that is as excited about you. If they are excited and are knowledge in political advertising they will be able to market you better. Keep in mind that they need to have great success in internet marketing as well. In this day in age it is extremely important that they are able to tap into this market as well. Traditional marketing will only get you so far. Services like pay per click campaigns and search engine optimization are important. They can help make your your commercials/ads and speeches go viral through services like youtube. Having a team that can not only shoot your commercials/ads and speeches is great!

Once you are in your meeting pay attention to their reactions and their answers to your questions. This will help you determine on whether the agency is a right fit for you and your campaign. Once you are done with your meeting, the agency should then put together a proposal and send it to you.

Compare each agency’s services with each of their prices. There may be a situation where one agency may have a lower price tag, but they might not be able to offer the same level of service that the other company can.

Finally, after careful review and comparison you have just found the perfect political advertising agency that fits you and your needs.

Several Tips on How To Build Backlinks

Link build means creating inbound links to your website. You can do that with reciprocal links, getting listed on ezines, directories, newsletters, search engines etc. Link building is one of the best ways to improve your search engine rankings.

Here are some of the benefits of Link Building

1. Link building helps you get quality traffic from related websites.

2. Link building help you let people know about your website. This will improve credibility.

3. You will also improve your exposure and rankings on search engines.

4. You will get indexed on search engines and rank for your keywords.

Link Exchanges

A link exchange means exchanging your link with other webmaster. You place their link on your site and they place your link on theirs. This techniques works very well and it helps your SEO a lot if you exchange links with High PR website in your niche.

Article Marketing

This technique involves creating unique relevant content and distributing it to other websites. Basically, you write an article about your niche and submit it to the major article directories including a link to your site in the resource box.

Press Release Submission

This technique is extremely beneficial for new websites and it will help you get indexed in a very short time. Do a search on Google for “how to create press release” for more information.

Directory Submission

Submit your site to hundreds of web directories. You will create backlinks and get targeted traffic at the same time.

Forum Posting and Blog Commenting

By posting related forums and blogs, and properly including your link in the signature, you can build quality backlinks and get targeted traffic.

Do-Follow Social Bookmarks

This is another great way that you can use to build links. Do a search on Google for “Social Bookmarking site List” and submit your site to every one of them that has a high Page Rank on Google and high traffic.

Another important part of link building is the Anchor Text. Include your keywords in the Anchor Text whenever you can because without it your backlinks are worthless.

Backlink Anchor Text

Anchor text is the title visible in the hyperlink of your backlink.

The anchor text you use is crucial for link building because this gives the search engines relevancy for your website.

Basically the best way to rank in SERPS for your keywords is to use them in your anchor text.

Why SEM Is Worth Your While As a Small Business

SEM – Search Engine Marketing has mostly been viewed as a tool of companies with a large budget to put themselves at the top of the search. But what most small business don’t realize is that they too can be at the top of the search or most importantly on the first page of the search and not feel overwhelmed by going beyond their budget. It will take some work, but it will pay off in the end. Refining your keywords and making sure your landing pages are optimized will be key to making sure you get the results that you want.

Think about it – Google has the #1 advertising network reach and gets over 2.5 billion page views per day. That basically translates to 89% of people using Google for search. Other search engines also use google technology for search (Ask.com, AOL, etc.). Mixing a little SEM into your marketing mix can afford you the exposure you need to take your business to the next level by increasing the amount of prospective customers that will see your website.

Think about it –

You Get targeted traffic – Your ads appear next to search results when a user searches for the keywords associated with your ad. For instance, if you are a Karate School in Queens, New York, and use this as one of your keywords your ad can show when someone searches “Karate School in Queens”.
Pay only for clicks – Once you have set up your budget, you pay only when someone shows interest in you by clicking on your ad.
Control your costs – You decide how much to pay-per-click (PPC), and determine your budget. You can increase or decrease your budget whenever you feel you need to.
Get Powerful reporting – You get reports on how your ads are performing (impressions vs. clicks). You can then optimize your keywords, ads, and landing pages to perform better for you.

… and did I mention you only pay (from your monthly budgeted amount) when your ad is clicked and you decide how much you want to pay-per-click. Now that is advertising that will work with any budget. So, as you make your marketing plan for 2012 (which you really should be starting if you have not already started) remember to budget some funds for SEM (Search Engine Marketing) it can really make a difference in giving a much needed boost to your small business.

The Fashion Accessory for the Business Savvy

In the world of today’s modern business climate there’s no denying that the website is king. Small businesses without this platform of online ordering, descriptions of their service and unrivalled sales patter fall to the bottom of the business heap immediately without a website.

However, although the internet is a marvellous marketing tool that enables new businesses to compete with the old, the days are gone when just owning a website was enough of a presence to get you noticed.

Backwater Business = Big Brand!

The commercially minded have tapped into this fabulous resource, and backwater businesses are receiving the same amount of traffic as if they were situated on Bond Street in London. The internet makes marketing an even playing field and with the right copy and design, a small shop can promote itself as a global brand.

The other advantage is location, as most services, such as web design can be executed remotely, a villager can hire the expertise of London web design without ever joining the M25. The crème de la crème of the surfer’s paradise await, web design London will provide many results in Google, and throw up a wealth of possibilities for the business owner to choose from.

Speculate to Accumulate

Great web design isn’t simple, web designers may seem expensive at first, however if your website attracts visitors, and more importantly keeps visitors for longer, every expense laid out will be returned tenfold in profits.

Web designers do not just position graphics on a page, London web designers are highly sought after, they usually have a huge waiting list, and are highly trained and skilled at their craft. As well as producing stunning designs that wow your potential consumers and clients, web designers understand the psychology behind the naked eye and how we as visitors to a website use it.

What’s your USP?

A designer or agency will crawl under the skin of your brand and investigate your Unique Selling Points (USPs) and your target market. They will thoroughly research your potential client base and produce your graphics, your layout and a website that will appeal to those that are the most likely to click that link to purchase your goods or contact you for your service.

Yet, it doesn’t stop there. As our world evolves fast into the future, we all covet convenience. No longer will we wait five minutes for a website to load, or navigate our way around a maze of pages before finding what we are looking for. Competition is fierce and research shows that in the first minute if a consumer doesn’t make it virtually to their intended destination they will quite simply shop elsewhere.

A good web design agency will construct the layout of your website, they understand how people steer their way, and will make it clear, simple and most importantly accessible to use. With graphics and layout they will leave no stone unturned, and your customer will visit with peace of mind, and a feeling of satisfaction of a job well done.